Awaken The Awesome
Awaken The Awesome
Jan 12, 2021
Ep. 145 - Blockchain, AgriTech & Why It Matters (w. Genevieve Leveille)
Play • 1 hr 1 min


What do avocados, distributed ledger technology and purposeful dedication have in common?

I struggled a lot in my last years of high school as well as throughout College. What resulted was that even though I am a strong advocate for Academia, for the longest time, I carried a strong sense of personal underachievement compared to individuals who maximised their academic potential, opportunities and endeavours in order to accomplish some pretty incredible things.

This is definitely something that caught my eye when I came across an interview my next guest gave on another podcast and the level of knowledge, expertise and overall sense of purpose that she was so powerfully and eloquently sharing left me floored.

Originally from Haiti, Genevieve Leveille, is the principal founder and CEO of AgriLedger, a blockchain solution which has been used to support and allow Haitian fruit farmers, customers, and families to reap the benefits of fairer prices and improved food security.

An innovative entrepreneur, global speaker and technology maven, with a background in corporate and institutional banking, she has more than 25 years’ experience dealing with large corporations and banks in financial supply chain optimization. With a reputation for the delivery of disruptive technologies in large-scale projects, Genevieve is recognized as an authority in the realm of digital identity and financial transformation. Exploring the powers of distributed ledger technologies (DLT) for over three years, her work in the financial inclusion for Africa is well known.

She serves as the vice-chair for the techUK Distributed Ledger Technologies (DLT) Working Group, an organization that provides strategic direction for all UK activities related to blockchain and DLT and is an inaugural member of the Advisory Group for the Estonian Government’s eResidency initiative for the digital identity. She has spoken on emerging technologies at numerous high-profile conferences around the world.

I can't tell you how incredibly intimidated it felt to sit across such a guest with such an incredible pedigree.

On this episode, I go back to school - literally - as Genevieve's wealth of information and expertise shed some light on issues that hit close to home for me, specifically the ways in which we as everyday consumers have our role to play in the global food supply chain, the new technologies ensuring fair compensation for farmers and distributors, as well her incredible example of resilience and singular purpose...this was an incredible interview to start out the year.

You can connect with Genevieve via Linkedin as well as her official website


You can download the MP3 for this episode by right-clicking here and choosing "Save As"


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