Mar 15, 2023
How To Build an 8-Figure Agency In One Vertical Market
Want to know what it takes to become an 8-figure agency in a vertical market?
My guest is Chris Yano, the Founder and CEO of RYNO Strategic Solutions
I recently sat down with Chris to uncover his insights on scaling his agency to 8 figures by specializing in the home services vertical market.
In our conversation, he shares why having a natural connection to the buyer is important, why specializing in a vertical is a competitive advantage, how working with A-list customers in a vertical market creates a “herd mentality,” how Gary Vaynerchuk talked him into starting a podcast, why knowing the insider lingo of your customer is a competitive advantage, and much more.
One of my favorite parts of the episode was when Chris discussed his podcast, which has an impressive 50,000 downloads per month, and how it became their main source of new leads. He also talks about his invite-only, high-ticket annual event for home services business owners, RYNOX.
Overall, this episode is packed with valuable insights and actionable advice. So if you're looking to grow your business and learn how to specialize in a vertical market, I highly recommend giving it a listen. Trust me; you won't regret it!
Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisyano/ Email: firstname.lastname@example.org
For more business growth and vertical go-to-market tips and advice, subscribe to Corey’s newsletter at https://www.coreyquinn.com/newsletter.
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0:00: Introduction to Chris Yano and RYNO Strategic Solutions
1:57: Chris’ role as CEO
3:31: How Chris launched his marketing agency with a focus on HVAC and Home Services
7:42: Why having a natural connection to the buyer is important
10:46: Why he says no to poor-fit customers (quite hard to do early in business)
12:58: Why specializing in a vertical is a competitive advantage
14:10: Why specializing in a vertical helps create more comfort with the buyer
15:15: How working with A-list customers in your target vertical creates “herd mentality.”
16:06: Why knowing the insider lingo of your customer is a competitive advantage
19:06: His podcast, with 50,000 downloads per month, became their main source of new leads
21:05: The problem with oversaturating a market
24:14: Why being accountable pays
28:57: The power of owning mistakes
29:46: The best marketing strategy ever
31:00: Deep dive on Chris’ podcast, which has 50,000 downloads per month
36:13: Chris goes deep into his invite-only, high-ticket annual event for home services called RYNOX
44:40: How to choose which vertical conferences to go to and what to do to maximize your exposure
46:23: The positive aspects of verticalizing your business
47:54: The negative aspects of verticalizing your business
48:56: Chris shares what motivates him.