Your Truth Shared
Finola Howard
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Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.
Available episodes
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6 days ago
#55 Menopause as an Opportunity to Assess with Catherine O'Keefe
There’s so much talk about Menopause that sometimes it’s difficult to know where to start. In this episode of Your Truth Shared, Host Finola Howard speaks with Wellness Warrior Catherine O’Keefe about her experience of being ambushed by perimenopause both personally and professionally. Since then she has made it her mission to empower women with the knowledge they need to navigate the unique experience that is menopause successfully.
Catherine is a Menopause Wellness and Workplace Consultant and creator of the Menopause Success Summit. Hear Catherine’s reassuring take on menopause as an opportunity for life assessment gifted to us as part of the natural order of things.
Further key points throughout include:
* An Introduction to Catherine O’Keefe
* Shattering the Taboo of Menopause and the Shame that Engulfs It.
* Menopause is like the iceberg analogy. There are parts you can’t see from the outside that lie on the surface and there’s so much more underneath.
* Once you get a handle on the symptoms there are opportunities in menopause.
* 4 Key Things that will transform your approach to menopause
* Find Your Passion
* Deepen Your Education
* Build Your Support System
* Let Go.
"What you learn in menopause are the key steps to optimum health for your 80’s, 90’s and 100’s" – Catherine O’Keefe.
Resources:
Check out Catherine’s book – All You Need To Know About The Menopause - https://www.amazon.co.uk/dp/B0BL24WF58
Other Episodes You'll Enjoy:
#52 Dressing for Success in Business and Beyond with Aoife Dunican
#46 Embrace Your Magnificence with Julie Silfverberg
#40 How to Discharge Anxiety with Deirdre O’Connor
Get Connected with Catherine O’Keefe
Instagram - https://www.instagram.com/wellnesswarrior.ie/
Website: https://www.wellnesswarrior.ie/
Get connected with host Finola Howard:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE
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May 16, 2023
#54 Get Up Close and Personal With The People You Serve with Finola Howard
How well do you know your customers? Have you spent time leaning in and listening to yours? Did you stop at demographics or did you go deeper? That’s where the magic lies.. this deeper insight into who your customers are and how they feel. Too often customers are kept at an arms length when the reality is the closer they are the greater your business can be.
Tune in to hear Finola talk about passionately about customers and hear her librarian story as a way to understand what’s truly needed to really profile your customers. Further key points throughout include:
* It’s not enough to do the demographics but you can start there once you commit to digging deeper.
* If you stay on the surface – your results will stay on the surface.
* The Real Insights Come when you tap into how they feel, what causes them pain, what brings them relief or even joy
* Put a Coaching Hat On and dig under the problems they face to understand them.
* You get to meet The Real Marie – one of Finola’s favourite customers! – you get to hear The Real Marie’s language, concerns, pains, anxieties, hopes and dreams.
"When your customers know you really see them, you’ll build a relationship that can transform both of you" – Finola Howard.
Resources:
Check out Finola’s Signature Program – Guided by Get Strategic if you’d like to dig deeper into unlocking your relationship with your customers and your marketing.
https://www.howgreatmarketingworks.com/guided-by-get-strategic
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE
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May 2, 2023
#53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley
It's never too late to take the plunge and live a committed life, and here to remind us just that is special guest Leslie Riley. This week, communication expert and facilitator Leslie Riley joins Finola to share her inspiring story of overcoming gender barriers in the military and finding success by embracing her femininity. Through her experiences at West Point and as a helicopter pilot, Leslie learned the importance of authenticity and creating a safe space for others to share ideas.
Throughout, Leslie shares her belief in pushing boundaries and following the whispers of the universe to achieve personal growth and success. This episode is a must-listen for anyone looking for inspiration and guidance on embracing their unique qualities and creating positive change in their workplace. Key points throughout include:
* An Introduction to Leslie Riley
* The drive to become part of something bigger
* A reminder that you are a liability, not an asset
* Finding your voice and speaking up for what you want
* The importance of creating a safe space in your work environment
* The wonder woman story: pushing beyond the comfort zone
* Following signs and trusting your gut
* Unblocking Aliveness: a poem by Leslie Riley
Resources:
Living a Committed Life by Lynne Twist
https://www.amazon.com/Living-Committed-Life-Fulfillment-Yourself/dp/1523093099
Get connected with Leslie Riley:
https://www.linkedin.com/in/leslieariley/
http://www.fullcircleinspiration.com
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Apr 25, 2023
#52 Dressing for Success In Business and Beyond with Aoife Dunican
Can your clothes determine how the world communicates with you? Can showing up and dressing well lead to success? Here to unpack dressing for success in business and beyond is special guest Aoife Dunican. Aoife is a motivational speaker, image consultant and personal stylist empowering men and women to exude confidence and make a lasting impression through their image and style.
Hear Aoife's unique insights on creating a personal brand, aligning values, and selecting clothes that make you feel fabulous and confident. Plus, get practical tips on how to use the four C's to create a wardrobe that best expresses who you are and what you stand for. Everyone has the right and power to look and feel fabulous, so don't put it off, tune in and get inspired today! Further key points throughout include:
* An Introduction to Aoife Dunican
* The power of clothes and the meaning of colour in fashion
* The ABC of communication
* Keeping fresh: the importance of rebooting your style
* Increasing your visibility: when you hide, you don't show up!
* How to embrace your brilliance and clear the way for feeling fabulous
* The key to igniting your communication strategy
* Make your next purchase unforgettable. You deserve it!
"I know the minute one of those tops goes on, the minute I put on the earrings, my whole body absolutely changes. It's almost like what I wear that day determines how I will communicate with the world, and how the world will communicate with me." – Aoife Dunican.
Get connected with Aoife Dunican:
https://www.linkedin.com/in/aoife-dunican-27b4ba26
https://www.thestylebob.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Apr 18, 2023
#51 What Got You Here Won't Take You There with Finola Howard
Has your business stayed at the same level for a while? Do you want to know what it takes to go to the next level? In this weeks final episode of the three part series Finola shares the 10 Key Objectives that you need to address in order to create space for more in your business.
Tune in to hear Finola address key objectives around Finances, Brand, Customers, Product, Systems, Team Building, Digital, Sustainability, New Opportunities and Growing You. Further key points throughout include:
* Businesses often get stuck at a certain stage.
* At each point of growth, something fundamental has to shift in the business.
* 10 Key Movable Objectives You need to Address Every Year.
* Your Objectives have to be movable because they have to evolve at each point.
* It is YOU who will need to make the biggest shift in order to scale the business.
"If you don’t grow. Your business won’t grow. So what’s your plan for growing YOU?" – Finola Howard.
Resources:
Check out the Free Upcoming Webinar Position With Purpose if you’d like to dig a little deeper into your positioning strategy - https://www.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE
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Apr 11, 2023
#50 Biting Into the Crumbs of Creativity with Tara Prendergast
Have you ever been sneered at for your creative ideas? Don't let that discourage you! We all carry our own unique stories, and this week, we hear the inspirational journey of business strategist and founder of The Biscuit Factory, Tara Prendergast. From an art school dropout to becoming a successful entrepreneur, we learn how she managed to turn her creative passion into a thriving business.
Tune in to hear how Tara used her entrepreneurial background and marketing skills to create opportunities within the creative sector, learn the power of a customer-centric business and the magic of building a community, and hear how she overcame the challenges of the economic downturn. Further key points throughout include:
* An Introduction to Tara Prendergast: Designing an artistic career
* Letting go in the creative sector and the learnings from building a business at 19
* Career growth: Why it is okay to ask for help
* Surviving in business during an economic crash
* The juicy combination of customer experience and innovation
* Connecting people and organically creating a community
* The time for creatives is now: Is there no such thing as new ideas?
* The whirlwind road to Dublin and creating Bite The Biscuit
* The benefits of being open and honest with your community
"Like every shift in history, there's always opportunity. This is the creative sector's opportunity to get it out there how important creativity is for humans because now we're going to be competing with this other thing that's coming, AI." – Tara Prendergast.
Get connected with Tara Prendergast:
https://www.linkedin.com/in/tarafrombiscuit
https://www.thebiscuitfactory.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Apr 4, 2023
#49 Unlock Your Business Growth With Positioning Strategy with Finola Howard
Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth.
Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market.
Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace.
According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market.
A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment.
In this episode, you will learn the following:
* Why building an effective positioning strategy helps you level up your business.
* How Positioning Helps You Find The Difference That Matters To Your Customers.
* How Positioning ensures that your marketing tactics result in your customers taking action with you and not with anyone else.
* What are the 10 Steps To Building an Effective Positioning Strategy
* How a poorly positioned product or service will never reach it’s potential no matter how well it’s marketed.
Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard
Resources:
Check out the Free Upcoming Webinar Position With Purpose if you’d like to dig a little deeper into your positioning strategy - https://courses.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Reflections Upon The Entrepreneurial Road with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
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Mar 28, 2023
#48 Building Communities and Empowering Creatives with Mark Masters
Everybody has something to offer, and with the right mindset, everyone can be the star of the show. Joining Finola to delve into this further is inspirational guest and founder of You Are The Media, Mark Masters.
In this episode, Mark explores the power of connection and creativity by sharing his innovative approach to community building and events organisation. Mark shares the secret to creating innovative spaces that welcome others and put them in the driver's seat of their business. Mark also demystifies failure and explains how it can be a more profound learning experience. Further key points throughout include:
* An introduction to Mark Masters
* The journey to resourceful marketing and fostering self-sufficiency
* The power of values and experimentation
* Becoming confident with vulnerability
* In this community, you can be famous within the family
* Personal attachment: putting a relatable face on work
* Creator day: the magic of working together at empowering events
* The key to never running out of steam
"Everyone can be the star of the show. It's not sitting in a chair, looking up at someone at the front of the stage talking at us. No, no. We're all together in the same space. That's a huge opportunity." – Mark Masters.
Get connected with Mark Masters:
https://www.linkedin.com/in/markiemasters
https://www.youarethemedia.co.uk/
https://www.wearethemedia.co.uk/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Mar 16, 2023
#47 Why Purpose, Mission and Vision Matter with Finola Howard
Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business.
She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't.
Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world.
Mission is your master plan for creating value, while vision is a shared picture of what success looks like.
Goals are the short term objectives that support your mission and vision.
In this episode, you will learn the following:
* Discover why purpose, mission, and vision are essential ingredients for the success of your business.
* Learn how to differentiate purpose, mission, and vision to make your business stand out in the marketplace.
* Find out the statistics that reveal the level of growth that's possible when you have a clearly stated purpose, mission, and vision.
* Examples from Patagonia and Finola’s own Purpose, Mission and Vision.
"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard
Resources:
Check out the Free Upcoming Webinar Position With Purpose which will help you discover the map of the entrepreneurial journey and where you are on it - https://courses.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy:
Reflections Upon The Entrepreneurial Road with Finola Howard
Growing a Sustainable Social Enterprise with Mick Kelly
The Key To Sustainable Growth With David Walsh
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
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Mar 7, 2023
#46 Embrace Your Magnificence with Julie Silfverberg
Are you aware of the magic that can unravel when you open your mind to possibilities? Here's your reminder that you don't have to wait until the end to be happy. It's time to embrace your magnificence today. Joining Finola this week is an experienced mindset coach and NLP trainer Julie Silfverberg who has over 25 years of experience helping execs, entrepreneurs and coaches find delight in their professional and personal lives.
Throughout this fascinating discussion, Julie shares her inspiring entrepreneurial pivot and the transformative changes that can happen when you access the power of your mind and seek alternative emotions. Julie reminds us that we are all more than just our thoughts and how we speak to ourselves. Further key points throughout include:
* The entrepreneurial pivot: an insight into Julie Silfverberg's journey
* The time frame of healing and the power of unconscious thoughts
* What is positive psychology?
* The discovery of NLP (Neuro-Linguistic Programming)
* Breaking through the tunnel of survival mode
* Linking your heart with your gut and overcoming the challenge of change
* The secret to escaping the black hole of emotions
* Timeline therapy: can revisiting the past help your future?
"How we use language and the language we use with others, and the suggestions that we give consciously and unconsciously influence how other people think, but also how we think ourselves because we talk to ourselves all the time." – Julie Silfverberg.
Resources:
ACCESS JULIE SILFVERBERG'S FREE 'THE GROW MODEL' DOWNLOAD
https://thesuccesspartners.com/free-grow-model
Did you enjoy this episode? Here are some previous Your Truth Shared episodes available to playback now that might be of interest to you:
#27 The Birthright of Happiness with Leisha McGrath -https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147810066
#40 How To Discharge Anxiety with Deirdre O'Connor
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147853503
#19 Aligning with the present moment and finding comfort in our space https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147785410
Get connected with Julie Silfverberg:
https://www.linkedin.com/in/successpartners
https://thesuccesspartners.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Feb 28, 2023
#45 Telling Your Story Through Brand Photography with Lucy O'Reilly
When brand and web designer; Lucy O’Reilly starts working with her clients, she embarks on a journey to guide entrepreneurs through the power and purpose of crafting a unique brand identity with stunning visuals, only to find that many still underestimate the value of professional photography.
"Look at the brands who do it well. I mean, it's like product photography. The top brands, the Louis Vuitton, the Chanel, whoever, their sunglasses, perfumes, whatever, they're beautifully shot. And that then allows them to charge more."
In this episode of Your Truth Shared Lucy and Finola discuss the importance of Brand Photography and the power these visuals have to create instant impact in communicating the essence of your brand.
With careful planning, styling and collaboration you can create a library of images that ensure your story is told in a way that helps you stand out from the competition.
In this episode, you will learn the following:
* What is the Power of Brand Photo…
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Feb 21, 2023
#44 The Modern Marketing Strategy That Customers Love with Mark Schaefer
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins.
Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world.
“If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer
Get connected socially with host Mark Schaefer:
https://www.linkedin.com/in/markwschaefer/
Listen to Mark’s podcast “The Market…
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Feb 14, 2023
#43 When Passion Leads to World Change with James Hennessy
James Hennessy is the founder and director of the National Reptile Zoo, an inspiring example of someone who followed their passion and created a social enterprise that has made an impact around the world. His story of following his curiosity and problem solving skills to build a successful business is an inspiring example of how to make your dreams a reality.
James Hennessy was encouraged by family and friends to follow his passion, but on a professional level he was warned it would be a waste of money. At eight or nine years old he began to take an interest in unusual animals and then problem-solved his way to building habitats for them.
He built a successful building business, but his passion never faded and he eventually opened a zoo to showcase his beloved animals. People were fascinated by them and, as his collection grew, he realised it had to start funding itself. Taking a risk and investing in a commercial location, he saw the impact he was making through a former visitor who…
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Feb 9, 2023
#42 Build Values That Stick Even When They're Tested
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the recurring theme of the importance of values in so many of the conversations we’ve been having on the podcast. Yet many company leaders don’t even know what the mission or the values of the company are.
Throughout this episode, Finola shares why values do not always ring true in organisations regardless of size and how to do it differently. She even shares her own values for her business and would love if you shared yours too.
Further key points throughout include:
* Values are often just copied from someone else so how can they ever be yours?
* If you make them clear and actionable then you can measure them
* They’ve got to be lived every day and if they’re lived, they’re tested.
* Know the different types of values; Core, Aspirational, Permission to Play and Accidental
* Value Setting is NOT a democratic process. Choose them strategically.…
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Jan 31, 2023
#41 Ten Truths Shared: Inspiring moments to help you build your story with Finola Howard
In this Your Truth Shared special, listen back to a compilation of amazing stories and insights shared by a selection of guests who have appeared on the podcast over the past year. With a library of forty episodes, it’s difficult to select just ten moments, but this collection is a mix of advice, techniques and real-life stories that hopefully provides inspiration for you to build your own success story in the coming year. Key moments include:
* Unlock your confidence with Maureen McCowen
* Diversity and inclusion for modern business with David Walsh
* Living from the inside out and connecting to yourself with Leisha McGrath
* Vital advice for aspiring entrepreneurs with David O’Halloran
* First aid for feelings and improving your health with Thor A Rain
* Learning from landscape and being attentive with Tasneem Khan
* Stop writing books nobody reads with Debbie Jenkins
* The personality traits of modern leaders with Mary Ann McGowan
* How to improve…
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Jan 24, 2023
#40 How to Discharge Anxiety with Deirdre O'Connor
Traumatic experiences can remain trapped in our bodies and psyches, but do we have the power to free ourselves of riddling anxiety? Here to help lighten our loads is sleep and anxiety expert Deirdre O'Connor, who will unpack the trauma and prevalence of anxiety in today's world. Deirdre has over 30 years of experience studying the connection between our bodies, thoughts and feelings and joins us to shed light on the therapies that can help people explore, identify, and move past life's hardships. Unravelling the theme of anxiety, Deirdre uncovers the age of information overload, the importance of connection in our modern society and the burdensome duty of care that women are often expected to carry on their shoulders alone. Further key points throughout include:
* An introduction to Deirdre O'Connor
* It's time to shake the shame from anxiety
* What does alarmed aloneness look like?
* The unspoken existence of anxiety
* The power of meditation and movement…
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Jan 17, 2023
#39 Align and Design Your Best Life with Frank and Marci
Showing up as someone you're not can quickly lead to a path of exhaustion. This week, Finola is joined by not one but two special guests, Frank and Marci, a powerhouse duo with introvert and extrovert personality traits that share their authentic approach to designing your best life and achieving a harmonious workflow.
Frank and Marci help their clients rise above the blah with unforgettable personal branding. Throughout the discussion, we learn the magnetic duality of their personal and business relationship and the secrets of how they make it work so well. Marci and Frank delve into the dead end of falling out of love with your customers, why we need to show up as our true selves, and Marci lifts the lid on the true value of customer data. So if you are ready to build a business and lifestyle that won't exhaust you and will only serve you best, this episode is a must-listen for you! Further key points throughout include:
* An introduction to Frank and Marci
* The ste…
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Jan 10, 2023
#38 Stop Writing Books Nobody Reads with Debbie Jenkins
Joining Finola this week is author, publisher and writing coach Debbie Jenkins to share valuable advice on everything you need to know about writing content for the modern reader.
Throughout the discussion, Debbie shares her professional footpath from engineering to marketing to setting up her own business. Debbie candidly opens up about how a pretty brilliant midlife crisis changed the course of her life and reminds us that there is no time limit to your dreams.
If you plan to write a book or content that people will actually read, this episode will help you build a life and an authorial library that you will love!
Further key points throughout include:
* An introduction to Debbie Jenkins
* Why ego isn’t always bad for business
* Managing a difficult redundancy process
* The key to unlocking doors of opportunity
* The chapter of a pretty brilliant midlife crisis
* Finding clarity through reflection and finding your life purpose
* A guide…
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Jan 3, 2023
#37 How to Market Your Start-Up with Rand Fishkin
Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success.
Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include:
* An introduction to Rand Fishkin
* Bringing humanity and technology together
* The journey of an early-stage founder
* The leap from a side projec…
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Dec 27, 2022
#36 2023: A Year To Begin Again with Finola Howard
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the year that has been and invites you to do the same with a series of prompts that will highlight your accomplishments and endgame goals.
Throughout the episode, Finola opens up about her learnings and accomplishments, hints at future plans and reminds us to look through our lens of purpose for the forthcoming new year. In 2023, we have the opportunity to begin again with the wisdom of 2022 to guide us, so if you are ready to refocus and get motivated for the new year ahead, this episode is a must-listen! Further key points throughout include:
* The power of an end-of-year reflection
* How 2023 is a time to begin again
* The importance of grounding your progress
* The key to expanding your mind: Why you should mark your journey
* Supporting your body that carries you through life
* Making time for daily practices and framing a plan for 2023
* What ar…
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Dec 20, 2022
#35 Regain Your Power as a Consumer with Heather McGuire
As we approach the festive season and near the end of 2022, integrated nutritional health coach Heather McGuire is here to discuss the mindset around food, taking your power back as a consumer and how a balanced diet can greatly benefit your lifestyle. Heather's tagline, "I do health, I don't do guilt", shines throughout as Heather reminds us that food is not our enemy. Instead, it is one of the greatest joys of life.
When eating and drinking, do you know what you are consuming? In this episode, Heather shares the importance of removing naivety when shopping, entices us to "flip it" when shopping and unveils food marketing tactics to look out for. We also learn staggering statistics from the World Health Organisation, how small changes can massively affect your life and why you shouldn't let time poverty rob you of your health. Further key points throughout include:
* An introduction to Heather McGuire
* Why brand storytelling is vital
* A crowded food market: are health…
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Dec 13, 2022
#34 The Secret Sauce to Selling with Vinnie Lynch
Finola brings you a sales 101 session this week with special guest, co-founder and chief revenue officer of Graphite-Notes, Vinnie Lynch. If you are on a mission to improve your sales skills, look no further, as Vinnie is the bearer of the secret sauce to selling and is ready to serve it all out on the table!
Amongst the many golden nuggets throughout, Vinnie unwraps the science of selling along with his gentle approach to sales. We learn why organisations should embrace a CRM mindset and what can be recognised from our data insights. Vinnie also kindly shares valuable business advice for start-ups and reveals the key to becoming a master of negotiation. Further key points include:
* An introduction to Vinnie Lynch
* The hidden secrets of data
* Dealing with egos and managing frustrations in the selling process
* The key to growth: fuelling rainmakers with CRM tools
* The responsibility of a CEO and leadership team
* Understanding your customers and identifying oppo…
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Dec 6, 2022
#33 Reinventing Your Life After 50 with Deborah Dicembre
Do you dread reaching birthday milestones or struggle to find direction when feeling lost? Trust us when we say you are not alone! This week, Finola chats to an inspirational abstract artist, lifelong musician and powerhouse, Deborah Dicembre, who radiates passion, creativity, strength, and resilience. Deborah is an abstract artist and jazz musician based in Australia who is undeniable proof that it is never too late to transform your life.
In this episode, we learn of Deborah's retirement after a 40+ year-long music career, her diagnosis of ADHD, navigating life with menopause, hitting exhaustion and emotional numbness and overcoming the sense of finding joy in nothing. We are all artists of our life, our life is our canvas, and Deborah opens up about how she found a new direction and reinvented her life after turning fifty, thanks to a lifeline of colour. Deborah reminds us to embrace ageing, appreciate our skin and abilities and that it is never too late to explore and find your…
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Nov 29, 2022
#32 The Branding Formula Every Business Needs with Marty Neumeier
Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.
Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include:
* The role of art in early childhood and influences on career choice
* The fundamentals of graphic design
* The powerful tool of s…
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Nov 22, 2022
#31 Are Your Annoyances Untapped Opportunities? With David O’Halloran
Annoyances can greatly wind us up from time to time, but have you ever thought of your biggest annoyance as being perhaps an untapped opportunity!? Joining Finola this week is engineer, serial entrepreneur and social entrepreneur David O’Halloran - a dynamo driving significant change and sustainable developments throughout Europe, Africa and Latin America.
David shares his whirlwind career with us, from stepping out of college and jumping ship to Holland to work with Petroleum business giant Shell and the stepping-stone back towards home, Ireland. David opens up about how he created his own opportunities whilst always keeping his family at the forefront of his mind and how he transitioned from engineering to international business development. David reminds us that our future is in our hands, and we always have the power to choose which route we wish to take. Through his moves, visits and work, David has touched all corners of the globe and offers valuable advice in this episode f…
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Nov 15, 2022
#30 Killer Strategies To Win New Customers with Ciara Feely
A new era of sales and marketing is here, and this week Finola is joined by sales enablement strategist and author Ciara Feely. Are you on a mission to wow and win in business!? If so, this episode is a must-listen for you as Ciara reveals how you can truly understand your customer's journey, champion selling and obtain and maintain your customers for the long run.
Throughout the discussion, Ciara unpacks the digitisation of sales and how marketing is a vital component of the sales process. Ciara also explores why you should look at your business from your client's point of view and offers valuable tips on how you can create productive and professional relationships virtually. Further key points throughout include:
- An introduction to Ciara Feely
- The mighty combination of sales and marketing
- Business DNA: managing organisational culture
- Communication 101: How to earn a conversation
- The power of a pause in business
- Digitalisation of sales: A new era of selling
- Creating re…
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Nov 8, 2022
#29 Why You Should Never Fear A Fumble with Helen Walsh
Are you shying away from putting yourself out there? Do you fear change, discomfort and the unknown? Joining Finola this week is author, international health, and life coach Helen Walsh who helps her clients unlock their power.
Helen takes us back to her childhood and shares how she got a bite for entrepreneurship from a young age. Helen also opens up about growing up in a tough home, leaving a domestic relationship and navigating through the hustle and bustle of business.
Evident from her social initiative, #PassItOn, Helen is a sparkling example of how an ordinary person can make a significant difference. If you want to triumph with kindness, become fearless of fumbles and step forward as your best self, this episode is a must-listen. Helen also kindly shares a wonderfully valuable exercise of future projection.
Further key points throughout include:
* An introduction to Helen Walsh
* Childhood aspirations leading to entrepreneurship
* The power of music and fitness when de…
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Oct 31, 2022
#28 Surround Yourself With People Whose Growth Game is Strong with Dani Wallace
Get ready to bee inspired! Former serial self-saboteur and now fearless public speaking coach Dani Wallace is here to share her powerful life transformation journey. Through Dani’s I Am The Queen Bee movement and Fly Anyway Foundation, Dani helps people from all corners of the globe to show up, wise up and rise.
Dani candidly shares how she and her sister were on a mission to break the generational cycle of domestic violence and how she overcame homelessness and rerouted her life path. Dani discusses the pressures we burden ourselves with and the importance of setting boundaries and shares a fantastic exercise that will help you nail your elevator pitch! Further key points throughout include:
- An introduction to Dani Wallace
- Seeking validation and a means of escape
- Breaking the generational cycle of domestic violence and beginning a new chapter in life
- Running away from yourself and the duality of self-awareness
- The royal spark of Queen Bee and living audaciously
- Alignin…
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Oct 25, 2022
#27 The Birthright Of Happiness With Leisha Mcgrath
Are you living the life you truly want to, or is self-sabotage disempowering you!? Joining Finola this week is special guest Leisha McGrath. Leisha is a chartered work and organisational psychologist, transformational coach, shaman, key speaker, and soon-to-be author who reminds us of our birthright of happiness and how we can boost our quality of life by living from the inside out.
Leisha opens up about her chronic illness and reveals how our bodies know how to self-heal. Leisha shares wonderful tips and tools on how we can lead a happier and healthier life by reconnecting with ourselves and discusses the future of work and how transformative changes are happening and how they won’t be stopping any time soon! Key points throughout the discussion include:
- An introduction to Leisha McGrath
- Moving forward with a chronic illness
- Healthy living barriers: Are we normalising poor behaviours?
- The danger of normalising the state of stress, overload and busyness
- The key to living…
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Oct 18, 2022
#26 Preserving Trust Throughout The Wild Cycle Of Business With Rob Leslie
Did you know that the criminal economy is the third largest economy in the world, worth between five and six trillion dollars annually!? It is no wonder why people across the globe have become incredibly nervous about data and how their personal information is being consumed.
Joining Finola this week is special guest Rob Leslie. Rob is the president and Co-founder of Nillion, CEO and founder of Sedicci and World Economic Forum Technology Pioneer.
Rob is a serial entrepreneur with a shatterproof passion and drive for problem-solving and protecting the privacy and confidentiality of data.
In this episode, Rob talks us through his professional career, which kickstarted in Japan. We learn the magic of cryptography and the importance of preserving trust throughout the wild cycle of business and explore the future of data autonomy.
Key points throughout include:
- An introduction to Rob Leslie
- Moving abroad with the hope of finding work
- Staying on track with business trends and ma…
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Oct 11, 2022
#25 It’s Time to Face Facts and Find Comfort in your Skin with Joseph McGuire
Did you know that you are the proud owner of three brains!? Did you know that authentic communication has the power to transform your personal life and your professional life!? Here to tell us more is special guest Joseph McGuire. Joseph is an author, online training coach, curious thinker, and body language and facial analysis expert. He helps individuals and teams build remarkable relationships by enhancing their communication skills and deeper human connections through his Clearsight Communication training programs.
There is so much to unpack in this fascinating episode. We learn of Joseph’s ability to read people from a very young age, how he has transformed it into his profession, and his journey of stepping into the corporate world with his services. Even though we may speak the same language, Joseph reveals how we can communicate with one another more effectively. Joseph discusses the importance of fully tuning in to ourselves and paying attention to our feelings and shar…
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Oct 4, 2022
#24 Building Businesses and Solving Problems with Ben Cronin
Many things can go wrong when starting a business. However, with strategic business planning, robust connections, great marketing and perseverance - things can go oh so right! This week, serial entrepreneur Ben Cronin joins Finola to discuss his entrepreneurial journey of building businesses and solving problems. Ben is the co-founder and CEO of two technology companies, Kyckr (formerly GBR) and UBO Service. Kycker is a B2B business verification provider, and UBO Service is the leading online provider of anti-money laundering services, facilitating smaller to medium size businesses.
Ben is in the heart of a fascinating sector. In this week’s discussion, he kindly shares his journey and development tactics of launching products when the banks were in turmoil along with staggering statistics around the harsh reality of global money laundering. Ben also reveals his experience of successfully launching, scaling, exiting a business, and starting all over again. Are you ready to learn…
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Sep 27, 2022
#23 Reflections upon the Entrepreneurial Road with Finola Howard
Many learnings and discoveries have occurred over the last twenty-two episodes, so this week we are shaking things up with this special solo episode, an episode of reflection to delve into the pattern and dots that connect throughout the entrepreneurial map. During the discussion, Finola shares the importance of knowing before going, offering clarity and advice before you embark on your business journey. Finola also reveals the key to levelling up in business and the top three challenges every business faces. Key points throughout include:
- The rollercoaster ride of the entrepreneurial journey
- Finola’s business challenge: it’s time to dot out your journey
- Navigating through the ups and downs of entrepreneurship
- The three core challenges of business: identity, systems, and people
- Identifying opportunities and owning the ‘white space’ in your market
- Building for scale and choosing the right people for your team
‘’My purpose with my business is to actually…
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Sep 20, 2022
#22 The Collaborative Pathway to Business Growth with Lucy O'Reilly
‘’Clients appreciate business owners who support other business owners because we’re all trying to do the same thing. We’re all people in business.’’ – Lucy O’Reilly.
Joining Finola on the show this week is web and brand designer, marketer and online course creator Lucy O’Reilly. Lucy specialises in bringing her client’s businesses online, building captivating Squarespace and Kajabi sites that not only build trust but propel sales too.
Since meeting in 2019, Finola and Lucy have frequently collaborated together in business, and this week’s topic covers just that – the collaborative pathway to business growth. Throughout the discussion, Lucy highlights the key to gaining customer attraction within six seconds and mastering brand identity. Listeners will also uncover how to embrace your customer’s mind and the magic that lies within a collaboration. Key points throughout the discussion include:
- An introduction to Lucy O’Reilly
- How to make your cust…
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Sep 13, 2022
#21 - Learning at Large: The School of Place with Tasneem Khan
Welcome to Your Truth Shared. Joining Finola on the show this week is biologist, educator, barefoot enthusiast and nature explorer Tasneem Khan. Tasneem is the proud founding partner of EARTH CoLab, which curates and broadens the learning experiences for diverse individuals and institutes through their immersive learning expeditions.
Tasneem’s love for nature, curiosity, and experiential learning shine bright throughout this episode. Get ready to embark on a journey with Tasneem as she reveals how she helps individuals of all ages embrace a new lens for exploration and learning. Tasneem reveals her experience of working across different zones, the key to engaging your desired market, and unpacks how opportunities can arise during significant times of change. Key points throughout the discussion include:
- An introduction to Tasneem Khan.
- Tuning into place-based education.
- The value of experiential and active learning.
- The sense of disconnect in a hyper-connected…
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Sep 6, 2022
#20 The Authentic Route to Success with Jan van Leeuwen
Welcome to Your Truth Shared. Joining Finola on the show this week is successful entrepreneur, angel investor and connector Jan Van Leeuwen. Jan talks us through her entrepreneurial journey, from brainstorming business ideas over a glass of wine in her twenties to becoming co-founder and director of iQ Branding Solutions.
Do you have an interest in start-ups and investment? If so, this episode is a must-listen as we venture upon the authentic route to success, learning how the powerful duo of Jan and her husband led their business to seven figures with double-digit profit growth in just four years. Jan also highlights the importance of networking, the value of connection and trusting your gut, and offers advice for those seeking investment and advice for people looking to start their investing journey. Key points throughout include:
- An introduction to Jan Van Leeuwen.
- Travelling the unknown path to entrepreneurship.
- The importance of networking and building customer rel…
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Aug 30, 2022
#19 Aligning with the present moment and finding comfort in our space with Michelle Bailly
Welcome to Your Truth Shared. Joining Finola on the show this week is the wonderful Michelle Bailly. Michelle is a mental health and change facilitator with over 20 years of experience in helping organisations, leaders and teams discover mental wellbeing and how to ignite their emotional resilience during unsettling times of upheaval.
In this episode, Michelle guides us on aligning with the present moment and finding comfort in our space and shares valuable tools on how instead of resisting change, we can overcome it and adapt positively. As an experienced coach and pointer, Michelle has many fascinating insights and stories to share to help you forge a deeper self-connection and understand your superb senses. Listeners will also learn the key to our survival and will be treated to a powerful exercise to help you embrace being in a state of peace and stillness. Further points throughout the discussion include:
- An introduction to Michelle Bailly.
- The aware mind VS the thinkin…
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Aug 23, 2022
#18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy
Joining Finola on the show this week is business consultant, trainer, communications strategist and captivating storyteller Sally Murphy. Sally works with clients from all corners of the globe, including giants such as Microsoft, Google, Paddy Power and many more. Strategic communication and storytelling can spark tremendous change, and Sally’s mission is to help people share better stories to transform their business.
This episode is packed to the brim with valuable nuggets and takeaways as Sally shares her communications 101 and reveals how to illuminate your life and business through storytelling. We learn about Sally’s grafting road to becoming a successful entrepreneur, how valuable life experiences and lessons can help shape your entrepreneurial journey, the importance of inclusivity and belonging, how we can recall memories from welcoming waves of recollection, and we also hear of Sally’s newfound love for Elvis. Key points throughout include:
- An introduction to Sall…
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Aug 16, 2022
#17 The Journey of Surviving to Thriving with Thor A Rain
Joining Finola on the show this week is inspirational health activist, pain and fatigue specialist and founder of the First Aid For Feelings social enterprise, Thor A Rain. Thor has been on a remarkable journey to coping with ME/CFS, Fibromyalgia and PTSD, and even against all odds, Thor embarked on a seven-year journey to a full recovery. For over a decade, Thor has been smashing goals and helping thousands of people deal with chronic pain, stress and anxiety through their social enterprise First Aid For Feelings and the meditation tool, Insight Timer.
In this episode, Thor candidly opens up about their journey of surviving to thriving: how their crippling overnight illness shook their world upside down and the road to recovery. This episode glitters with so many wonderful nuggets and tools as Thor takes us along the bumpy road of their entrepreneurial journey and reminds us that we all have a choice. Thor also shares excellent tips when seeking medical care and reveals their effecti…
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Aug 9, 2022
#16 Unlocking Speaking Confidence with Maureen McCowen
This episode is dedicated to Maureen’s brother, Johnny McGowan, who was diagnosed with ALS – an aggressive Motor Neurone Disease in September 2021. To help support Johnny and his family, donations are most welcome via the link below:
GoFundMe: Fight for Johnny’s Girls
https://www.gofundme.com/f/fight-for-johnnys-girls
‘’I can’t imagine going back to the classroom. But this time, four years ago, I couldn’t imagine being out of the classroom. So you know, none of us know what life has in store for us.” – Maureen McCowen.
Welcome back to Your Truth Shared. The task of public speaking can be daunting and anxiety-inducing for many, and today’s guest, Maureen McCowen, is here to banish those fears.
Maureen is the proud founder of Soft Skill Success, where she is dedicated to working with individuals and teams to unlock their confidence and flourish as public speakers. In this episode, Maureen takes us along the steppingstones of her professional path from seconda…
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Aug 2, 2022
#15 The Power of People When Building a Business with Andy Lambert
Ever wondered what the key to building a successful business from scratch is? If so, you are in for an educational treat with this week’s guest, Andy Lambert. Andy is the co-founder of ContentCal, a social media and content planning tool which has since recently been acquired by multinational giant, Adobe. Andy is also the author of Social 3.0, a guidebook serving thousands of businesses across all corners of the globe to unleash the power of social media.
Welcome back to Your Truth Shared. In this episode, Andy shares the valuable learnings from the stages of his professional journey, the power of people when building a business, explores the multiple paths one can take into entrepreneurship and reveals how to build an audience and foundation for future growth. Key points throughout this episode include:
- An introduction to Andy Lambert.
- Stepping away from the corporate comfort trap.
- The new normal and what the future of work looks like.
- Stepping into entrepren…
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Jul 26, 2022
#14 Creating your Masterpiece and the Art of Entrepreneurship with Amanda Grace
Joining Finola this week is the wonderfully brave and inspirational Amanda Grace. Amanda is an artist, speaker, life coach and overall creative powerhouse who opens up about her artistic entrepreneurial journey and the common thread that arises every time.
Trust us when we say, this episode focused on creating your masterpiece and the art of entrepreneurship is packed to the brim with many golden nuggets. Amanda discusses how you don’t owe your decisions loyalty and introduces us to her newfound friendship with resentment and clean decision-making. We also hear Amanda’s take on overdelivering, how to avoid financial exhaustion, the dangers of straying away from the truth and much more. Key points throughout include:
- An introduction to Amanda Grace.
- The concept of finger pointing to the moon.
- The superpowers of an artist.
- Embracing wreckage and tackling anxiety.
- The rise of Pilgrim Soul and the red flag of resentment.
- Facing resistance and putting a cap on…
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Jul 19, 2022
#13 Coming Home to Ourselves with Dr Julie Meehan
In some form or another, our profession impacts our day-to-day life, and after all, we are not just what we do. To explore this further, Finola is adding a new dimension to the Your Truth Shared podcast this week with the help of special guest, Dr Julie Meehan.
Julie is a clinical psychologist, strategic interventionist coach, parent guide and proud imperfect mom with over 20 years of experience working with children, parents, and families. In this episode, we hear about Julie’s brave move from a secure job with the Irish Health Service Executive into entrepreneurship, why we should never ignore our inner voice, the imperfect dance of parenthood, and coming home to ourselves. Julie also reveals the statistics of high sensitivity in the population, and the numbers may take you by surprise. Key points throughout this episode include:
- An introduction to Julie Meehan.
- Leaving the HSE and going solo.
- The independent pathway of training as a clinical psychologist.
- The sy…
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Jul 12, 2022
#12 The Greater Good in Business with Pawel Szczecki
Welcome back to Your Truth Shared. Predica is a proud Microsoft partner offering IT services and IT consultations with a mission to give people the freedom to do meaningful work. The business came to fruition by four inspiring founders, Greg, Pawel, Andrzej and Tomasz, each with different personalities but with the commonality of sharing a purpose and a robust set of values. Last week, we met Greg, and this week welcomes a lovely continuous flow as co-founder and self-leadership coach Pawel Szcecki joins Finola to discuss his Predica journey and the greater good in business.
There is no doubt that Pawel is an introverted listener with a remarkable ability to pay attention and empathise. In this episode, Pawel kindly opens up and shares his insights and vulnerability with us. We learn about how Pawel adapted to being a founder, his journey from IT technology to coaching, the different perspectives and challenging conversations around the acquisition of Predica, the power of values-…
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Jul 5, 2022
#11 The Value of Meaningful Work with Greg Chuchra
Welcome back to Your Truth Shared. Joining Finola this week is special guest Greg Chuchra. Based in Poland, Greg is the proud co-founder and CEO of two technology titans, Predica and Tedee. Predica was included in the Technology Fast 50 and FT 1000 rankings, acknowledging Europe’s fast-growing companies. In this episode, Greg shares his fascinating journey of launching Predica in 2009 and how he scaled the high-growth business and handled its acquisition. We also get Greg’s take on the value of meaningful work, leadership without ego, and business problem solving and learn how he transitioned to launching Tedee, a product-focused business.
Trust us when we say that Greg is a book guru, so keep an ear out at the end of the episode as Greg kindly shares his top 3 bookshelf must-haves for entrepreneurs. Key points throughout this episode include:
- An introduction to Greg Chuchra.
- The road to Predica and its business origin story.
- The value of meaningful work.
- Improvin…
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Jun 28, 2022
#10 Cultivating self-awareness and accelerating business growth with Brendan O’Hara
Welcome back to Your Truth Shared. Joining Finola on the podcast this week is special guest Brendan O’Hara. Brendan is the co-founder and CTO of Untapped AI, a powerful self-awareness company on a mission to help leaders flourish in business by tapping into their self-awareness to learn and understand more about themselves as well as their clients.
In this episode, Brendan discusses the journey of cultivating self-awareness and accelerating business growth, shares his experience of adapting to challenging and ever-changing environments and reveals the advice he would offer to his younger self. Key points throughout this episode include:
- An introduction to Brendan O’Hara.
- The rise and evolution of Untapped.
- The link between coaching and self-awareness artificial intelligence.
- Why self-awareness is essential.
- Data protection: security, privacy and confidentiality.
- The concept of change fatigue and the cost of failure.
- Advice for Brendan’s younger s…
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Jun 21, 2022
#9 Unlocking Your Greatness with Rachel Gotto
‘’The words we say internally, and the visualizations we allow ourselves to form, create our reality.’’ – Rachel Gotto.
Welcome back to Your Truth Shared. This week Finola is delighted to welcome best-selling author, clinical hypnotherapist, personal success coach and speaker Rachel Gotto. Rachel ‘s story is astonishing and is unveiled in Flying on the Inside, a memoir of her trauma and recovery, released in December 2021 following the sudden loss of her husband and facing a life-threatening brain tumour.
In this episode, Rachel shares her journey from tragedy to triumph, her joyous connection to living and life, how she overcame physical, mental and emotional hardships over the last 25 years, the power of the mind and why we need to treat ourselves with more kindness and compassion. Key points throughout this episode include:
- An introduction to Rachel Gotto.
- How we are born to survive.
- The strength within: creating your own reality.
- Moving through h…
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Jun 14, 2022
#8 Shaping Your Company Culture with Paul McClatchie
Welcome back to Your Truth Shared. Joining Finola this week is special guest Paul McClatchie. Paul is the inspirational proud founder of the award-winning recruitment firm, Engage People, which takes great pride in creating happier and more productive workplaces by aligning business with talent.
In this episode, Paul rewinds in time, sharing how he made a big decision and an even more significant move by transitioning from his director role at Cpl Resources Plc to growing his own business into the thriving company it is today. Paul also discusses shaping your company culture, the power of differentiating your business from others, how to support, inspire and lead your team to greatness and much more. Key points throughout this episode include:
- An introduction to Paul McClatchie.
- The key to cultural alignment.
- Embracing a strategic thinking mindset.
- Paul’s experience of financial recruiting in challenging times.
- Career moves: leaving a job to start a business…
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Jun 7, 2022
#7 The Evolution of Retail with Miriam Simon
Welcome back to Your Truth Shared. Have you a passion for retail!? If so, you are in for a treat! Experienced strategist and retail guru Miriam Simon joins Finola on the podcast this week to discuss her fascinating entrepreneurial journey and the evolution of retail.
Miriam takes us behind the scenes and unpacks what it was like to work at senior and board levels for renowned brands such as Dunnes Stores, TK Maxx, Monsoon and B&Q – to name but a few. Miriam also reveals the importance of believing in your career path and opens up about her transition from retail to non-retail.
Miriam is a highly sought-after mentor offering startups strategies destined for success and growth. If you are interested in growing your business, visit https://www.miriamsimon.ie/ for further details. Key points throughout this episode include:
- An introduction to Miriam Simon.
- Valuable learnings from an early career.
- Managing parental leave.
- The key to nurturing talent in business.
-…
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May 31, 2022
#6 Growing a Sustainable Social Enterprise with Mick Kelly
Welcome back to Your Truth Shared. This week, Finola is joined by the inspirational Mick Kelly. Mick is a social entrepreneur, author, TV presenter and founder of GIY (Grow It Yourself) – a non-profit social enterprise on a mission to educate and enable a global movement of food growers to help rebuild a sustainable food system.
In this episode, we learn how Mick connected his passion with a purpose following a supermarket encounter with a bulb of garlic. Mick opens up about the opportunities and challenges of growing a sustainable social enterprise and reveals the organic evolution of GIY. Keep an ear out at the end of the episode as Mick plants a sign-off seed sharing his advice for making your business dreams a reality! Key points throughout the episode include:
- An introduction to Mick Kelly.
- A rewind to the roots of Grow It Yourself.
- Identifying gaps in the market and taking action.
- Sharing knowledge and expanding a local community into a nationwide community…
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May 24, 2022
#5 Pumping Heart Into Business with Carrie Eddins
Welcome back to Your Truth Shared. We have a fascinating episode in store this week as special guest Carrie Eddins joins Finola. Carrie is a result-focused communication expert with beautiful energy who reaches into people’s hearts for a living, specialising in helping leaders on a mission of expressing themselves fully and pumping heart into business.
Throughout the show, Carrie opens up about her dyslexia, her courageous path to The Blondepreneur, and the importance of building connection through communication and content and reveals her exciting plans for the future. Key points throughout include:
- An introduction to Carrie Eddins: a sparkle, a volcano, a bubble, a squeak.
- The key to building emotional connections.
- Women and men in business: is there a difference?
- The need for safe networking spaces for women.
- The struggles of millennial women.
- The connection recipe: reading people’s hearts.
- The challenge of identity.
- Stepping into your truth and…
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May 17, 2022
#4 Seeing through the lens of unconditional love with John Murray
‘’Everybody has the entitlement to feel beautiful, happy, confident, and comfortable in their own skin. It doesn’t matter who you are or where you’re from. It’s classless. It’s raceless.’’ – John Murray.
Welcome back to Your Truth Shared. This week, joining Finola on the podcast is one of Ireland’s leading headshot photographers, John Murray. John is on a mission to close the gap between how we think we look and what we think the rest of the world expects us to look like and the gap between who we feel we are, as opposed to who we believe the rest of the world expects us to be.
This week’s discussion focuses on identity, which is such a fundamental aspect of marketing and seeing through the lens of unconditional love. John shares his journey of stepping into photography thanks to a concert cancellation, the importance of self-awareness, and his passion for empowering others to see and embrace their whole selves through his work and image wellness talks. Key po…
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May 10, 2022
#3 Aligning Your Career and Personal Values with Aoife O'Brien
"Because we spend so much of our time at work, I think it's really, really important to make sure that you are happy at work because it leaks into every aspect of our lives." – Aoife O'Brien.
Welcome back to Your Truth Shared. Have you ever wondered what the secret is to obtaining job satisfaction or what makes people truly happy at work? Well, wonder no more as joining Finola on this week's episode is Happiness at Work expert and host of the same-titled and booming business podcast, Aoife O'Brien.
Having worked in multiple countries across the globe, Aoife kindly shares many interesting learnings from her extensive professional experience. Finola and Aoife cover great ground in this episode discussing human behaviours, discovering your calling, aligning your career and personal values and much more. So go ahead and dive right in!
Key points throughout the discussion include:
- An introduction to Aoife O'Brien.
- Gaining an interest in employee retention and human behavi…
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May 3, 2022
#2 The Key To Sustainable Growth With David Walsh
Welcome back to Your Truth Shared. This week, joining Finola on the podcast is inspirational business founder and Chairman David Walsh. David has such a fascinating story, amongst so many learnings to share. We begin by rewinding in time as David opens up about his childhood growing up on a small family farm in County Kerry and discloses his parents' surpassing influential impact on his beliefs and development.
David maps out the steppingstones of his professional career from agriculture, progressing to a market director at Keenan's, to entering the realm of entrepreneurship with Netwatch and HaloCare. During the show, David delves into the ripple effect of positivity, his experience of navigating through recessions, realising the necessity of change and shares the key to sustainable growth. Further key points covered include:
* An introduction to David Walsh.
* Manifesting dreams, the ripple effects of positivity and avoiding energy vampires.
* Becoming an entrepreneur.
* No…
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Apr 24, 2022
#1 Human-Centred Leadership with Mary Ann McGowan
“When we allow people to show up fully, and if as leaders, we recognise the whole of the person at work, then we are in that space where thriving can happen.” – Mary Ann McGowan.
Welcome to the debut episode of Your Truth Shared. Are you a budding entrepreneur ready to ignite your vision and make your business a success!? If so, this is the perfect podcast for you! Intuitive marketer and founder of How Great Marketing Works Finola Howard lives by the mantra that great marketing is your truth shared. Get ready to embark on a journey with each weekly episode alongside your host and her guests of inspiring leaders as they unveil the fascinating stories and learnings behind their businesses.
Joining Finola to kick-start the podcast is leadership development trainer, coach, and founder Mary Ann McGowan who will shine a light on human-centred leadership. Mary Ann also discusses her passion for helping organisations ‘Put Who First’ and unveils how the pandemic has changed leadersh…
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