The Social Smarty Show - #011 - Six Tactics to Increase your Instagram Engagement

Sep 2, 2023

#028 - Selling your Products with Social Media - Part 1

If you sell products this episode is for you! In light of Meta's recent policy changes for Instagram and Facebook Shops and product-tagging, promoting your products on social media may be feeling harder than ever! In this episode, I cover the key things you can do to optimise your Facebook and Instagram accounts for selling products. Facebook Tips: * Use keywords in your page name for discoverability. * Design a cover image that speaks to your brand. * Make your intro clear and engaging. * Use a CTA button to direct users to your site. Instagram Tips: * Include search-friendly keywords in your account name. * Craft a sharp bio that showcases your offerings. * Use your bio link wisely, directing to product pages or using Linktree. * Pin your top three posts to highlight your best content. Links: * Country-specific blog post: https://www.socialsmarty.co/blog/changes-to-facebook-instagram-shops * Facebook business page naming rules: https://www.facebook.com/help/1644118259243888 In the next episode, I'll discuss content you can create to sell your products on social media, so make sure to tune in for that!

19 min