Ka'ren Ketendjian: The Lazy SEO For Lawyers Way to Attract ‘Ready-To-Buy’ Prospects [A CASE STUDY]
Play • 32 min

In this episode, I will be interview Fresno Worker’s Compensation Attorney, Ka’ren Ketendjian.  We're going to discuss:

  • Give a little bit of information about your business, what you guys do, maybe clientele, however you see it...
  • What were some of the things that you tried in the past to get your name out there? What were your marketing goals?
  • “In other words, when I started complaining that where am I, the visibility and stuff, they started giving me some accounts, charts, but that doesn't really help me...”

  • The quality traffic on Facebook, or any social media platform, is considered interrupt marketing, people are normally scrolling their feeds for cat and dog videos...
  • What were some of the things that we did to go outside of what the other marketing company was doing?
  • We can target local keywords that have high search “buyer’s” intent, meaning the intent is that they are close to checkout or ready to buy...
  • The number one search for those key terms is getting 85% of the traffic...
  • When targeting keywords, we're using that frame of mind where we're trying to think ahead, not where the hockey puck is, but where it's going to be...
  • Where can we find you if we want to reach out?
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