Episode #66 - Systematize Your IP to Become a Trusted Authority in Your Profession w/Petra Zink
As a professional, you possess a wealth of intellectual property—unique ideas, insights, and expertise that set you apart from others in your industry. But how do you harness and systematize that intellectual property to build your reputation, attract clients, and become a trusted authority? Becoming a trusted authority requires you to identify your unique value proposition and define your personal brand to create frameworks, methodologies, and signature systems to elevate your professional standing. In today’s podcast, Petra will share strategies for content creation and thought leadership to elevate your reputation and become a go-to expert.
In this episode of the Midlife Career Rebel Podcast, you'll discover…
Featured On the Show (and additional resources):
Certified Personal Branding & Digital Strategist, International Speaker, Coach, Consultant, Author & Podcast Host of the Trusted Authority Petra Zink is a personal brand & digital strategist, executive coach and the founder of impaCCCt, a company dedicated to helping experts in their field turn their expertise, experience, and education into a powerful and profitable authority brand. She created the 'Trusted Authority' framework to help individuals and executives become known, respected, and trusted authorities in their industry through establishing their influence; beyond their title. Through her coaching and consulting programs, keynotes, podcast, and recently published book, Petra shares her expertise and works with leaders and companies to build future-proof capabilities. She is also the host of Trusted Authority - The Podcast, and official Career Thought Leaders Council Member.
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