The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
38. Joe Tonnos (Ketch Ventures & Mistral Equity Partners) - Cricket Protein, Tequila and Investing in Sustainability
Apr 30, 2020 · 42 min
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Joe Tonnos ( https://www.linkedin.com/in/joetonnos/ ) is a Principal at Mistral Equity Partners ( https://mistralequity.com/ ) and a Co-Founder of Ketch Ventures ( https://www.ketchventures.com/ ). He invests across the consumer spectrum from seed/pre-series investments at Ketch to growth equity, private equity buyouts and even some public market investments at Mistral Equity Partners. Joe is also a Venture Partner at Natureza ( https://natureza.co/ ) – a newly formed consumer VC focused on Series A investments. Some of his investments include Los Sundays, byCHLOE, and Oros.

In this episode we discuss -

* What attracted him to investing and venture capital? What attracted him specifically to consumer How does he think about portfolio construction? How did he start Ketch? At the early stages when there isn’t much traction, what's his due diligence process? What qualities does he like to see in founders?
* How he's thinking about coronavirus as it relates to consumer investing? Is…
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