The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
1. Jay Kapoor (Launch Capital) - Persistence, Building Trust & Finding Founder-Market Fit
Oct 30, 2019 · 42 min
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Jay is a Principal at Launch Capital, one of the pioneers of seed-stage investing firms. They often write the check to startups that they invest in. Some of their big consumer wins include Spotify and Snap.

Jay has worked at Launch since 2018 and also has experience working in corporate VC and Techstars. He's written some great articles and thought-provoking Twitter updates on venture capital and startups. You can follow him @jaykapoornyc ( ) and on Medium ( ).

In this episode, you will learn the following -

1. Jay's background and how he became passionate about early investing? The challenges when it comes to conducting due diligence on consumer-facing businesses. A day in the life working with founders at Techstars.

2. How he approaches decision-making processes and establishing trust amongst founders in their decision-making abilities.

3. How investor attitudes towards D2C companies changed over the past few year…
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