The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
2. Hayden Williams (BrandProject) - Empathy, Investing in Smoothies, and the Fickle Consumer
Nov 5, 2019 · 31 min
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Hayden Williams is a Partner of Investments at Brand Project ( https://www.brandproject.com/ ) , a venture capital fund that focuses on consumer investments at the early stage. Brand Project is hyper-focused on adding their operational value to founders as the team collectively has launched 100 new products and services for some of the most iconic companies.

Hayden joined Brand Project ( https://www.brandproject.com/ ) this year and previously was an investor at BBG Ventures ( https://www.bbgventures.com/ ) as well as has experience as a founder of Treatings ( https://venturebeat.com/2014/03/22/treatings-is-the-tinder-of-the-business-world/ ) , the business networking app. You can follow Hayden on Twitter here ( https://twitter.com/howillia ). If you would like to follow your host, Mike, for updates on the show, you can follow him Here ( https://twitter.com/MikeGelb ) on Twitter.

In this episode, you will learn -

* Learnings and takeaways Hayden had as a founder that has influenced…
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