Sonic Branding in Voice
Play • 42 min

Hello and welcome to the 'Future is Spoken' produced by the digital assistant Academy. In Today's episode, Shyamala Prayaga speaks with Maikel Van Der Wouden about the Sonic branding in Voice Design.

Maikel van der Wouden, a highly passionate audiophile, and design engineer has a lot of experience developing voice branding strategies and audio assets for prestigious clients, including fortune 500 companies, across various industries.

Tune in now!

Conversation Highlights:

[00:00:46] Maikel's background as an Audio engineer working on Sonic branding. 

[00:03:08] Sonic branding connects users to the brand.

[00:07:25] What is the relation between Sonic branding and Voice?

[00:19:26] What are the different elements of Sonic branding? 

[00:30:15] What is the return of investment for companies to invest in Sonic branding. 

[00:32:31] Who all are involved in sonic brand designing? 

Learn more about Maikel 

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Follow Shyamala Prayaga at @sprayaga

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