Feb 7, 2023
Bob Moesta: Prototyping to learn & applying JTBD theory
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.
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LINKS & RESOURCES MENTIONED
Send episode feedback on Twitter @askotzko , or via email
Bob Moesta: The Rewired Group, LinkedIn, Twitter
Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast
April Dunford: Find your power in the market through positioning
PEOPLE & ORGS:
W. Edwards Deming
Willie Hobbs Moore
Learning to Build
Competing Against Luck
Introduction to Quality Engineering
Orthogonal Arrays and Linear Graphs
How Will You Measure Your Life?
Never Split the Difference
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