SEA of Startups
SEA of Startups
Feb 20, 2023
Suthan Mookaiah of
Play • 43 min

This week we are joined by Suthan Mookaiah the Founder of, which is an online to offline retail grocery chain across Malaysia, and soon to be Indonesia, that allows payment by recycling household waste.

This was a great conversation with Suthan was fantastic as we go from corporate retrenchment to covid entrepreneur to business model pivot.  A recurring them to this conversation is partnerships and leveraging those to get scale faster.  This is a social enterprise that is focused on recycling and bring tangible value as credit to the grocery bill.

I’d love to know what you took away from this conversation with Suthan Mookaiah. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

Where to find Suthan Mookaiah:

• LinkedIn:


Where to hear more from The Indelible VC:

• Newsletter:

• Twitter:

• LinkedIn:

In this episode, we cover:

[1:28] The origins of becoming an entrepreneur after a corporate job retrenched.

[8:53] A pivot after post-covid reopening changed the business and B2C to B2B2C model.

[14:20] The thought process on establishing partnerships and expanding a new model.

[16:25] Positioning on the value-chain when partnering with existing grocery outlets.

[19:27] Managing minimum volume requirements in collecting recyclables/

[23:58] Managing the logistics is where the secret sauce lies.

[31:43] Understanding the breakeven point of a new expansion market.

[38:45] Closing questions

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