This year we celebrate Black History Month, which gives many of us a new perspective on the challenges and issues we face in our society. In this episode of ASCP Esty Talk, we speak with Toshiana “Tosh” Baker to understand her perspective on being a woman of color in an industry entirely focused on skin. How did her education, her career, and her many roles in the industry influence her personally and professionally? Tune in to find out!
About Toshiana Baker
Toshiana Baker has served the spa, beauty, and wellness industries internationally as an esthetician and educator for more than 15 years. A passionate organizational leader, dynamic speaker, and bestselling author, she has held a variety of industry leadership roles, including director of esthetics for a 30-location corporate spa organization, regional account and education executive for a leading cosmetic and brow artistry brand, and global director of education for a renowned skin care, cosmetics, and fragrance brand.
Applying her rich expertise as a spa and wellness expert, in 2016 Toshiana founded SpaWorx, a consulting and training development agency to support and position clients to increase in their financial performance. SpaWorx has happily served a range of clients, from solo estheticians to large global beauty corporations.
Toshiana has also created the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP), which is a professional platform dedicated to the promotion, uplift, and edification of underrepresented spa and wellness professionals across all disciplines, to create a community of professionals with access to resources, education, and opportunities. Through this network, Toshiana envisions a community that is better equipped and supported in furthering the mission of being well and whole while fostering global healing and wellness.
Connect with Tosh:
NMSWP: Website: www.nmswp.com
NMSWP Facebook: www.facebook.com/WeAreNMSWP
NMSWP Instagram: www.instagram.com/WeAreNMSWP
About Ella Cressman:
Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.
She has spent many hours researching ingredients, understanding how and where they are sourced, as well as phytochemistry, histological access, and complementary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.
Connect with Ella Cressman:
About our Sponsor: Face Reality Skincare
Face Reality Skincare has a clear-skin system that will have your clients’ acne under control in about three to four months, depending on their type of acne. Face Reality Skincare combines the power of clinical-grade products that are customized for a specific type of acne with a series of bimonthly treatments. Face Reality Skincare also teaches you about other aggravating factors that cause breakouts: foods, medications, cosmetics, stress, and common ingredients in skin care formulations that might be clogging the pores (even professional and prescription products).
About Associated Skin Care Professionals (ASCP):
Associated Skin Care Professionals (ASCP) is the nation’s largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.
Connect with ASCP: