Making boating easier. Frictionless operation. Lowering the barrier to entry. Reducing the average age of the new boater. These are all goals that are being accomplished through the development and introduction of new and exciting on-board technologies. Connectivity is a major part of some of the largest marine companies in the world including Yamaha and Brunswick. We are all so used to living connected lives and expect that the things we use will ‘play along’. Our cars, our security systems, our fridges, all of these and other IoT enabled devices that make our lives easier are ubiquitous at home and at work….and soon on the water. Siren Marine has been providing boaters with peace of mind by connecting the boater to their boat with real-time monitoring. They want you to spend less time worrying about your boat and more time enjoying it.
I recently spoke with Alex Puskar, the National Sales Director for Siren. We have started experimenting with Siren on some of our Freedom Boat Club boats and Alex has been a tremendous resource in getting us set up. Alex is an ABYC Certified Marine Electrician, ABYC certified marine diesel Technician, and a NMEA certified Marine Electronics Installer. He knows his stuff and you can tell.
We discussed how he grew up boating and fishing, connected boating and how it helps the user experience, advice for getting started in boating and some other ways in which the industry is appealing to the next generation of boaters. Oh yeah, and this conversation happened days before the HUGE announcement that Yamaha was acquiring Siren, so although that partnership is mentioned, Alex did a great job not blowing his cover and letting the cat out of the bag early. Enjoy!