Renaissance Soul
Renaissance Soul
Sep 28, 2020
Renaissance Soul Podcast Ep.9 – The Branding of Detroit Hip Hop Episode (w/ Illustrator & Designer Mario “Khalif” Butterfield)
2 hr 1 min

For this episode, your host Kelly “K-Fresh” Frazier is joined by designer, photographer, illustrator, film director, fashion designer, Mario “Khalif” Butterfield to talk about the branding and marketing history behind Detroit hip-hop. We get into how he first found himself in the Detroit hip-hop scene as a designer and photographer, who he met, what he learned, and how he networked throughout the city. Once he got comfortable in his skills, he was able to help improve the visual aspects of Detroit hip-hop starting in the mid 90s advocating that the full product package is important for a music artist.

Mario Butterfield has designed a vast amount of album covers for Detroit hip-hop artist under his own name and under the skinnyboysgrafix company that he started with Waajeed. You’ve probably seen his work (many examples below). He shared a lot of lessons he’s learned about design and photography, and how it was implemented into many of the Detroit classic hip-hop albums we all love. So many great stories told in this album because Mario Butterfield was always around and observed a lot, so we get a historical take of Detroit from another perspective.

Follow Mario “Khalif” Butterfield:
Website: mariobutterfield.com
Instagram: instagram.com/mariobutterfield

SUBSCRIBE/RATE/REVIEW FRESH IS THE WORD:
Subscribe on all major streaming platforms. Please rate and review on Apple Podcast and Stitcher.
List of where Renaissance Soul streams: podlink.to/RenSoulPod or just search “Renaissance Soul”. Also available on IHeartRadio.

THEME MUSIC
Courtesy of STEVE O. Check out more music at eyeamsteveo.bandcamp.com.

Support via Patreon
If you want to support Fresh is the Word, please consider pledging via Patreon at Patreon.com/freshistheword.

Support via Paypal
If you don’t want to do Patreon, you can donate via Paypal: PayPal.Me/kfreshistheword

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
More episodes
Search
Clear search
Close search
Google apps
Main menu