Contagious by Jonah Berger | Summary | Free Audiobook
Play • 11 min

Learn why certain ideas are infectious.

Whenever something becomes an internet sensation or a cultural phenomenon, we say that it has “gone viral.” We refer to certain types of ideology as being infectious as though we’re referencing a disease. But have you ever wondered what makes something go viral? Whether it’s a new gadget or a new idea, why do some things catch on more than others? Do the rules of contagion differ according to the product? Contagion (2013) is a critical analysis that explores the answers to these questions and many more!

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