Play • 22 min

In this episode of our DigitalBoost Digital Bites series, our host Danny Gallagher is in conversation with journalist, and communications and marketing expert, Fraser Allen. Fraser currently hosts a podcast for the Scottish Business Network and will be sharing his advice on harnessing podcasts to promote your small business.

Join us as we examine the opportunities to build relationships with your listeners, and how to tailor your content to your audience’s interests. We also discuss the affordability and accessibility of podcasting, finding the right format for your show, and learning to host with the editing process in mind.

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