How to Be Useful: There is Always Something
Play • 1 hr 30 min

Our guest this week is serial entrepreneur and problem-solver Laura Fitton.  A college chum from my Cornell days, Laura and I spent a lot of time together at Cornell Outdoor Education leading backpacking trips, teaching rock climbing and developing our communication and leadership skills.  Even back then, Laura stood out with her intelligence, drive and courage. Those characteristics showed up in the first thing she chose to do after college. She got a job cooking for an educational program on a tall ship sailing back and forth across the Atlantic. She took that job despite being prone to sea-sickness because she believed in the Sea Education Association and its mission.

Laura eventually took her smarts and passion and started her own internet start up called oneforty.com after the original character limit on then-nascent Twitter. She sold her company to a large inbound marketing company and got to host a major annual conference featuring some pretty amazing speakers. I’m not sure, but I think she was the one who booked Michele Obama.

Laura went on to start a company to address climate change (the Enough Company) and the pandemic (The PPE Index). The throughline in all her ventures was seeing a need and deciding to do something to meet it, with her trademark intelligence and empathy.

This episode started off talking about the nature of entrepreneurship but ended up diving into the nature of evil and how to avoid it. No, seriously… the nature of evil.

So be prepared to get inspired, enlightened, and frankly, a little challenged. There are some very clear calls to action in this episode.

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