Bryan's friend, former Major League Baseball player Gary Sheffield once negotiated a $39 million deal with the infamously tough negotiator George Steinbrenner when he played for the New York Yankees. In real estate or any other business, if you want to get ahead you have to understand the art of negotiations. Bryan shares a quote from Gary that sticks with him to this day and also shares what he considers to be the 5 Keys to Negotiation in multifamily investing.
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