The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
24. Kate Boyle (Banjo Robinson) - Expanding Into Different Countries, Her Unfair Advantage, and Storytelling
Feb 18, 2020 · 46 min
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Kate Boyle is the founder and CEO of Banjo Robinson. Banjo Robinson is a magical cat that writes personalized letters that turn reading, writing and learning about the world into a magical game for 5-8 year olds. Banjo Robinson graduated London Techstars Accelerator fall 2019 and recently raised a pre-seed round led by Collaborative Fund and Sesame Ventures. Previously, Kate worked at William Morris and in screenwriting and script development.

Thank you Eamonn Carey for the introduction!

You can follow Banjo on his journey @banjo_robinson_. To follow along behind the scenes of the show, you can follow @mikegelb and @consumervc.

A book that inspired Kate personally and professionally, is The Lorax by Dr. Seuss. A book that also inspired her professionally is The Lean Startup by Eric Ries

In this episode you will learn -

  1. Why Kate founded Banjo Robinson? What makes her uniquely qualified and her superpowers? What are her areas of weakness and how does she think about hiring? A glimpse of being in the Techstars accelerator. How did she approach the fundraising process?
  2. What was your due diligence process when evaluating venture capital firms? How did she think about expanding Banjo Robinson geographically? What were some of the initial target markets and what is the customer acquisition strategy?
  3. What is one piece of advice that she has for other founders?

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