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B2B Marketing Now
Join us for sit-downs with industry leaders and experts to dig into B2B marketing trends and experiences across different verticals. We hope that they’ll ignite some new ideas or inspiration for your organization!
Jul 28, 2020
Stuff You Should Know About Our Changed New World with Dan Swift
What is social selling? Dan Swift, CEO of _Empire Selling_, can certainly answer this question as he has dedicated his career helping B2B companies impact revenue and create meaningful customer relationships through social media. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The success didn’t stop there as he then went on to become the VP of Sales at Sprinklr, before going out on his own. Today, Dan has trained well 10,000+ sales people in the art of social selling over the last two years with his company Empire Selling. Joining host Colin Day, Managing Director EMEA at Oktopost, Dan Swift teaches listeners the do’s and don’ts of social selling coupled with the power of compassion, empathy and transparency in relationship building.
Jul 16, 2020
Stuff You Should Know About Our Changed New World with Jonathan Lawson
Bringing new knowledge into the B2B marketing industry is exactly what Jonathan Lawson, Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University does in this episode. Host Colin Day, Managing Director EMEA at Oktopost chats with Lawson about the state of small businesses and digital adoption. Using transformational stories of businesses the two uncover how entrepreneurs can pivot their mindset and do things different to impact productivity across their organization.
Jul 2, 2020
Stuff You Should Know About Our Changed New World with Matt Zilli
Understanding early on in the SaaS industry that nothing happens without the customer, Matt Zilli, CEO of Clarizen, the global leader in enterprise collaborative work management, and known for his impressive work as Vice President, Go-to-Market at Adobe and prior to that, Chief Customer Officer at Marketo joins host Colin Day, Managing Director EMEA at Oktopost to discuss what it takes to build a brand. As Zilli shares throughout the episode, the customer is at the heart of everything he does and with the right focus across sales and marketing only greatness can be achieved.
Jun 25, 2020
Stuff You Should Know About Our Changed New World with Chris Norton
What exactly is Sales Transformation? And how can organizations thrive under extraordinary pressure to perform and provide shareholder value? On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, _Chris Norton_, Owner at _MentorGroup_, a management consulting firm working with a host of top global, European and UK companies helping develop their people and ensure organizations achieve and exceed their business goals, sits down with Colin Day, Managing Director of EMEA to discuss the competitive challenges and the development of people as being critical to an organization's success. A discussion not to be missed, Norton shares customer stories along with unique experiences in leadership as he is also Watford Football Club’s Director for the past 11 years, which has been awarded the Community Club of the Year by the football league twice in the last three years for the outstanding work done with children in the community to improve and inspire them through coaching, social inclusion, education and participation in sport.
Jun 10, 2020
Stuff You Should Know About Our Changed New World with Matt Heinz
When it comes to the future of work, sales and marketing are at the forefront of driving new and innovative ways to connect with people. On this episode of Oktopost’s original podcast show, Things You Should Know About Our Changed New World, Matt Heinz, President of Heinz Marketing Inc. and radio personality from Host Sales Pipeline Radio, joins host Colin Day, Managing Director EMEA at Oktopost to help listeners to discover how companies can build more predictable pipelines, eliminate random acts of marketing and clean up “lumpy” pipelines. It may not be an episode with all the answers, but it’s certainly one with a pretty clear focus to help find them.
May 27, 2020
Stuff You Should Know About Our Changed New World with Ambassador Ido Aharoni
Kicking off the conversation in Oktopost’s newest original podcast show, Things You Should Know About Our Changed New World, is Ambassador Ido Aharoni, a well-known nation branding practitioner, a member of APCO Worldwide’s International Advisory Council, a Global Distinguished Professor for International Relations at New York University and Chairman of the Charney Forum on New Diplomacy. He was Israel’s longest serving consul-general in New York (2010-2016) and joins host Colin Day, Managing Director EMEA at Oktopost, to walk listeners through his nine principles to be considered by businesses and governments alike to in recovery from the pandemic.
May 13, 2020
The Globalization of Social Media with Graham Porter
B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.
May 11, 2020
The Globalization of Social Media with Lee Hackett
In today's episode, Colin Day, Managing Director EMEA of Oktopost, hosts Lee Hackett, professional footballer with Wigan Athletic FC turned CEO of BluprintX, a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.
May 7, 2020
The Globalization of Social Media with Chris Redmond
Today on “The Globalization of Social Media,” Colin Day, Managing Director EMEA at Oktopost hosts Chris Redmond, Founder of Redholt, an executive search agency and self-proclaimed digital nomad. In perhaps the most inspiring episode of the series, the conversation becomes an essential primer on the broader challenges of managing social media.
May 4, 2020
The Globalization of Social Media with Steve Lucas and Susan Vitale
In the fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day, Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas, former CEO of Marketo, an Adobe company and current CEO of iCIMS. With him is Susan Vitale, CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across their marketing initiatives.
Apr 26, 2020
The Globalization of Social Media with Howard Sewell
Our guest today is, Howard Sewell, President of Spear Marketing Group and one of the “50 Most Influential People in Sales Lead Management.” Unveiling current trends you can rely on in B2B marketing world due to the Pandemic, Howard and Colin Day, Managing Director of EMEA at Oktopost, dive into best practices to tighten any B2B content strategy.
Apr 7, 2020
The Globalization of Social Media with Scott Vaughan
Our guest today is Scott Vaughan, Chief Growth Officer at _Integrate_, Inc., and best known in the industry for his talent in finding organizations’s “secret sauces” for growth. With businesses being forced to rethink B2B messaging and a whole new work-from-home culture present that was not existent a few weeks ago, Scott joins Oktopost’s Managing Director of EMEA, Colin Day, to dissect what lessons can be learned from the global economy to help marketers deploy new B2B messaging.
Apr 2, 2020
From the Experts: How to Manage a Successful Advocacy Program During a Crisis
During these crucial times, it’s important to adapt and get creative. Your company's positioning and how you are portraying yourselves and your brand on social media have never been more relevant. Are you already running an advocacy program and want to find out to keep it successful during a crisis? Or are you newer to the social space and looking to humanize your brand during these trying times? Join Jennifer Gutman, Director of Social Strategy at Oktopost, and Shanie Zimerman Blayer, Head of Strategic Partners as they breakdown the do’s and don’ts of a successful advocacy program during a crisis.
Apr 2, 2020
The Globalization of Social Media with Kyle Hegarty
Today our guest is Kyle Hegerty, known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘The Accidental Business Nomad’. He joins Oktopost’s Managing Director of EMEA, Colin Day, to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication.
Mar 25, 2020
The Globalization of Social Media with Chris Skinner
Today our guest is Chris Skinner, known as one of the most influential people in technology, author of the bestselling book, "Digital Bank", and best known as an independent commentator on the financial markets & fintech through his blog, thefinanser.com. We’re sharing thoughts on how financial institutions can break their traditional anti-social perception using digital technology. Hosted by Oktopost's Colin Day, join us in discovering how globalization in the digital age is transforming the way we do business.
Oct 24, 2019
Video for B2B Marketing
Today our guest is Paul Carpenter, who is a digital marketing leader and the Director, Client Relations at LionStar Films. We're sharing thoughts on how B2B marketers can leverage video as a piece of their marketing programming. It's a lot easier than you think, so join us to learn why every marketing plan needs video, and how to easily get started.
Oct 7, 2019
Sales and Marketing Unite
Today our guest is Brett McNay, who is a sales and client engagement leader as the Director of Enterprise Client Engagement at Bluewolf, an IBM Company. We're sharing thoughts on how sales and marketing can better work together, and reviewing some trends in the space as well.