Ep 221. Joanna Penn: I Will Teach You to Make a Living as an Author and Creative Entrepreneur
Oct 10, 2019 · 1 hr 5 min
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For more show notes, tools and resources, please visit: https://www.feisworld.com/blog/joanna-penn 

Joanna Penn (https://www.thecreativepenn.com/) helps authors make a living writing through her bestselling books, courses and podcast. She's an award-winning entrepreneur, international professional speaker and also writes bestselling thrillers and dark fantasy novels.


  • Joanna Penn’s main website - thecreativepenn.com has over 800,000 unique visitors each month
  • She is from the UK and she currently lives in London
  • She posted her first blog post on TheCreativePenn.com on December 3rd, 2018
  • She runs a 6-figure business today. (She hit 6-figure for the first time in 2015 and her husband joined the business shortly after)
  • Joanna has been podcasting for over 10 years before it was called podcasting (but downloadable audios)
  • She has two podcasts - The Creative Penn Podcast and her new podcast called Books and Travel
  • She’s on Patreon and has nearly 700 patrons (as of October 2019)


Cheat Sheet

In this episode, we talk about:

  • How Joanna got started
  • How you can begin doing your creative work (writing, podcasting, filmmaking, whatever it may be)
  • Why it’s important to start a business you're passionate about and you can be consistent
  • The truth about finding your niche
  • The trends of podcasting over the past 10 years (and why you should consider getting transcripts for your podcast - Joanna uses Trint.com)
  • Why your listeners want to learn more about you
  • What to avoid as a creator (hint: create a big bucket for your brand so you can change over time)
  • How Joanna created “scalable income” and what these income streams are (her incomes is currently 95% scalable)


Favorite Quotes

Find role models who are making a living in the way that you want to. And that's not just about like the products they have. It's about the lifestyle they live.

Find someone who's making money and has a life that you would like to live and then see how they did it.

The idea of scalable, the fact that it's not about your time. These are sort of principles that can free you from the day job mentality.


People Mentioned

  • Tony Robbins
  • Yaro Starak
  • Robert Kiyosaki


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