Feisworld
Ep 226. Tom Schwab: How to Target Podcast Interviews to Talk Directly to Your Customers
Oct 28, 2019 · 50 min
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Show notes, tools and resources: www.feisworld.com/blog/tom-schwab

Today’s creative entrepreneur on Feisworld is Tom Schwab. Tom is the Cheif Evangelist Officer at Interview Valet, a company he founded since 2014. Interview Valet is the leader in Podcast Interview Marketing (PIM), using targeted podcast interviews to talk directly to your ideal customers.

They are a full-service concierge-level service who takes care of everything but the speaking. Podcast guest appearances are a cost-effective, fast and scalable way to reach your ideal prospects. in just 30 minutes, listeners get to know, like and trust you.

Traffic from podcast interviews converts 25x better than blogs.

In this episode, I invite Tom to open up about his origin stories, where the idea of Interview Vallet came about. His early days of running this company and today, operating from home in Michigan and a sizable team from the rest of the world.

Tom has been exposed to more podcasts and podcast content than I have, even though Feisworld also started around the same time as when Interview Vallet was founded. Tom has been interview on more than 100 podcasts himself, and his guests have been interviewed on thousands of shows. I was curious to learn the things he has witnessed that work well for podcast hosts as well as for guests.

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support
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