Feb 23, 2020
21. Putting Stories to Work by Shawn Callahan
Play • 36 min

Master business storytelling. 

What do The Lion King, The Goonies and Star Wars have in common?   

In this podcast we discover the answer and delve into the structure of stories and how to make any story into a business story.   

We can use stories to persuade, counter lies and mistruths, inspire action, engage people, influence decisions and share lessons. In short, stories when told right are one of the most powerful tools you can possess.

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