Our guest Tim Sutton, a seasoned brand strategist and entrepreneur who works with global brands on strategy, innovation, and brand proposition, joins us in this episode to share insights on how companies can achieve competitive advantage by prioritizing the customer perspective.
Through real-world examples, Tim highlights the significance of understanding the needs and wants of the target audience and how companies can leverage that knowledge to differentiate themselves in the market. Would you like to learn more? Go and listen!
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