Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)
Play • 39 min

In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the importance of PR measurement for life science companies. We cover topics from speaking the language of the boardroom, to understanding which metrics to use is (reporting on vanity metrics will not help with credibility with the C-suite). Finally we explore Katie’s biggest marketing failures and successes, because it is in learning from others that the magic happens.

Keywords: Data, Marketing, Marketing Data, Life Science, Analytics, Analysis,, Marketing analytics, Marketing Measurement, Digital Marketing, Support, Training, Interview, Google Analytics, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, Media measurement, marketing measurement, crisis communications, IR, AVE, Ad Value Equivalency, Advertising Value Equivalent, Impressions, Coverage, Clips, Share of Voice

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