How To Build Global Brands with Jan-Benedict Steenkamp
Play โ€ข 30 min

Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedict Steenkamp and we talk about branding.

Check out Jan's book! ๐Ÿ‘‰ "Global Brand Strategy" (

Learn more: โžก๏ธ

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