Marketeers Clubhouse
Marketeers Clubhouse
Subscribe
The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.
Available episodes
Newest first
Oldest first
Sep 26, 2023
Episode 20: White Rabbit OG, CEO & Co-Founder, Kyrsten Dewinetz
In this episode, we chat with Kyrsten Dewinetz, CEO at White Rabbit OG, a craft cannabis brand based in Surrey, BC, that uses culinary techniques to reinvent cannabis experiences. Together, Kyrsten and the White Rabbit team have over 40 years of experience in food manufacturing, formulation, production, innovation, and sales. With a background in microbiology, Kyrsten has spent much of her career working with prominent and independent food and beverage brands, designing new products, and creating unique flavour combinations. Her vast experience and expertise has allowed Dewinetz to become a valuable asset to both the food and cannabis industries. She is a true creator and inventor who brings her imagination to life in the edible cannabis market.
playlist_add
Sep 8, 2023
Episode 19: Effix, President, Hubert Richards
In episode 20, host Jamie welcomes guest Hubert Richard to sit down and discuss his unique background in the marketing and advertising industry. Currently, Hubert serves as the President of Effix, a company that focuses on creating engaging partnerships between brands, properties, and consumers. It is recognized as the exclusive corporate partnership agency for the CH Group, which includes key entities such as the Montreal Canadiens, the Bell Centre, Evenko, and major festivals like Osheaga.
The episode explores Effix's role as the sole marketing agency for the CH group and the innovative marketing strategies they've implemented on the group's behalf. Further, Hubert provides an inside look at how Evenko, known for organizing major music festivals, creates meaningful partnerships through experiential marketing at their festivals.
playlist_add
Aug 25, 2023
Episode 18: Podcast & Radio Host, Alan Cross
In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today’s competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!
playlist_add
Aug 11, 2023
Episode 17: Crystal Cure Cannabis, CEO, Jonathan Wilson
This week in the clubhouse, we welcome Jonathan Wilson, the CEO of Crystal Cure Cannabis and VP of marketing at Adonis Growing Solutions. Jonathan has a wealth of experience in people management and brand/customer experience developed across various levels of the alcohol, cannabis and hospitality industries. In this episode, he discusses his captivating experience in the cannabis sector and provides his perspectives on effectively building, managing, and marketing a thriving startup cannabis brand.
playlist_add
Jul 21, 2023
Episode 16 : Benchmade, VP of Marketing, Joe Prebich
This week on the Marketeers Clubhouse podcast, we welcome Joe Prebich, a seasoned retail-driven marketer with a wealth of experience in the outdoor space. In this episode, he shares his brand relationship expertise, touching on his experience building brand reputation and commitment to delivering exceptional consumer experiences. Joe also walks us through his vibrant career journey from his humble beginnings as a contributor at Snowboarder Magazine to his time managing Shaun White at Redbull, to more recent roles with brands such as Mammut, Fjällräven, and his current position as VP at Benchmade. Tune into this week's episode to learn more about Joe’s jam-packed career and how he leverages his experience to develop meaningful consumer brand relationships.
playlist_add
Jul 7, 2023
Episode 15: First Wave & Sway Ventures Partner, Ted Li
Ted Li is an experienced executive management professional with over 20 years of U.S. and international experience in general management, operations, product, sales, and marketing. He has a proven track record of success in expanding global businesses through P&L management, strategic leadership, disciplined execution, and cross-functional team building. Ted is an authentic team leader who can effectively drive change while protecting brand and culture. Currently, Ted serves as a Partner at First Wave Consulting Solutions, a team of seasoned business operators who apply real-world experience to propel their clients' businesses forward. He is also a Venture Partner at Sway Ventures, a US-based venture capital firm investing in early to mid-stage technology companies. At Sway Ventures, Ted focuses on strategic capitalization, business development support, and engineered exits to provide great teams with the support they need to change the future. Ted has been a Board Member for The OC Marathon for over 13 years, where he is involved in the Kids Run The OC Training Program, designed to help pre-adolescent kids become more physically fit, promote an active and healthy lifestyle, and combat the onset of childhood obesity. He previously served as Chairman of the Board from 2011 to 2017.
playlist_add
Jun 21, 2023
Episode 14: Dabble Cannabis Co, CEO, Alannah Davis
Episode 14 is here! This week's guest is Alannah Davis, the CEO of Dabble Cannabis Co, a family-run business based in the Cowichan Valley of British Columbia, Canada. With extensive experience in product commercialization, sales and supply chain, and regulatory guidance, Alannah shares her expertise in the cannabis industry. She talks about her background working at Aurora Cannabis and Lush Fresh Handmade Cosmetics North America, as well as her role as a cannabis consultant for licensed producers and prospective licensees across Canada. Listeners will gain insights into the challenges and opportunities in the cannabis industry, and how Alannah's expertise can help businesses succeed.
playlist_add
May 18, 2023
Episode 13: Revered Cinema, Founder, Derek Heidt
Derek Heidt, a Canadian entrepreneur, athlete, and filmmaker, appeared on the latest episode of Marketeer's Clubhouse podcast! From his beginnings as a pro athlete to working for Oakley Sports Marketing and eventually starting his own drone company, Revered Cinema, Derek's experience in the film industry is unparalleled. Tune in to learn more about his journey and how he's pushing boundaries in the industry!
playlist_add
Apr 28, 2023
Episode 12: Queen of Bud, CEO, Ashley Newman
In this episode of Marketeers Clubhouse, we are joined by Ashley Newman, a passionate entrepreneur and founder of Queen of Bud. Ashley shares her personal journey of becoming devoted to cannabis as a natural alternative to treating her endometriosis and how it has since become a major part of her life. She talks about using marketing to break stigmas surrounding the use of cannabis and how she became the first female in Canada to open a government-approved legal cannabis business.
Throughout the episode, Ashley highlights the importance of equality and inclusion in the cannabis industry and shares her role in moving the industry forward. She also talks about the attention to detail in the production and manufacturing of Queen of Bud products, and how the team thoughtfully and purposely chooses crystals to mirror cultivars. Tune in to this episode to hear Ashley's inspiring journey and learn more about the spiritual cannabis brand, Queen of Bud.
playlist_add
Apr 14, 2023
Episode 11: Park Distillery, Co-Founder & President, Yannis Karlos
In this episode, we sit down with Yannis Karlos, a well-respected and prominent figure in the hospitality industry, based in Banff, Canada. He is the Co-Founder and President of Park Distillery as well as partner of Banff Hospitality Collective, Treasurer on the Board of Directors for the Banff Lake Louise Hospitality Association, and the Chairman of the Association for Mountain Parks Protection and Enjoyment. Yannis talks about his journey of starting the business and shares his insights on how he balances his work in the hospitality industry with his commitment to the outdoors.
playlist_add
Mar 31, 2023
Episode 10: Oakley, VP Brand Soul & Creative, Brian Takumi
In Episode 10, host Jamie Calon interviews Brian Takumi, the VP of Brand Soul at Oakley. Brian is an accomplished creative with a passion for his work and has provided a comprehensive creative vision for Oakley across all channels. Throughout his career, he has found new ways to exercise his creative mind and branch out into new things that create new passion. In the podcast, Brian shares his insights and experiences on how big brands operate, including defining and documenting the foundation, setting the long-term creative vision and storytelling, and aligning brand strategy and materials with internal and external creative, product, and marketing teams. Tune in to hear more about the exciting world of marketing from Brian's perspective.
playlist_add
Mar 17, 2023
Episode 9: PLAY Mgmt, Lena Lees-Heidt
On this episode of Marketeers Clubhouse, host Jamie Calon sits down with Lena Lees-Heidt, a partner at PLAY Management Inc. and expert in the entertainment industry. Lena shares her insights on the current state of the industry and offers valuable advice for aspiring actors looking to break into film, television, voice over, and commercial work. She discusses the importance of building relationships, finding the right representation, and staying focused on your goals.
Tune in to episode 9 for an enlightening conversation as Lena talks about some of her experiences working with top talent and what it takes to succeed in the competitive world of entertainment.
playlist_add
Mar 3, 2023
Episode 8: CMH Heli-Skiing & Summer Adventures, Julia LoVecchio
In this episode of the Marketeers Clubhouse podcast, we are excited to welcome our guest, Julia LoVecchio, Director of Marketing at CMH Heli-Skiing and Summer Adventures. With a wealth of experience in building relationships and driving success, Julia shares her insights and expertise on the tourism and marketing industries in the Rocky Mountains. Don't miss this opportunity to learn from one of the best in the business!
playlist_add
Feb 22, 2023
Episode 7: Luxottica, Head of Account Marketing, Megan Leisinger
In this episode of the The Marketeers Clubhouse, we have Megan, a seasoned global brand marketing executive, as our guest. With many years of experience in the beauty, cosmetics, and sporting goods industries, Megan has a wealth of knowledge to share on developing and implementing successful marketing strategies across various channels. She also has experience building and leading high-performing teams and cultivating strong relationships with internal cross-functional divisions and partners. Join us as Megan shares her insights on omni-channel marketing, brand strategy, and trend analysis, and discusses how she helps companies drive business growth through retail channels.
playlist_add
Feb 2, 2023
Episode 6: RAEN, CMO, Scott Bowers
Join us on the latest episode of Marketeers Clubhouse as we welcome Scott Bowers, a renowned marketer and brand builder who was the key to Oakley's rise in the 2000's. With a passion for creating brands that inspire and bring people together, Scott has a unique perspective on what it takes to build a successful and meaningful brand. During the episode, we'll discuss Scott's approach to brand development and his strategy for growth, including the importance of setting goals and building a cohesive roadmap for success. Don't miss this exciting episode with Scott Bowers on Marketeers Clubhouse.
playlist_add
Jan 20, 2023
Episode 5: Fisher & Paykel, Director of Brand Experience, Johnnie Mansfield
On this episode of Marketeers Clubhouse, we welcome Johnnie as our guest. Johnnie is the Director of Brand Experience at Fisher Paykel and a seasoned professional in the field of retail and growth marketing, with experience leading teams and working in B2B marketing across a variety of industries. During the episode, Johnnie shares her insights on consumer logic and the importance of optimizing communication to persuade and convince consumers. She also discusses her approach to leadership and the strategies she has used to bring new products to market and drive revenue for her clients. Listeners won't want to miss this opportunity to learn from Johnnie's wealth of experience and expertise in retail and growth marketing. Tune in to hear her valuable insights and advice.
playlist_add
Jan 11, 2023
Episode 4: Dillon Agency, Founder & Cannabis Brand Strategist, Keir Dillon
Join us on the latest episode of our podcast as we sit down with Keir Dillon, a renowned branding and marketing expert with over 20 years of experience. Keir's unique background as a professional snowboarder and television host/reporter brings a fresh perspective to the table, and he has a wealth of knowledge to share about the ins and outs of building successful cannabis brands and products. In this episode, Keir will share his insights on the luxury and lifestyle sectors of the cannabis industry, and will offer valuable advice for anyone looking to enter or grow their business in this space. Whether you're an entrepreneur, a marketing professional, or simply someone who is passionate about the cannabis industry or snowboarding, you won't want to miss this episode with Keir Dillon.
playlist_add
Dec 20, 2022
Episode 3: Thule Group, President, Hilary Hartley
In episode 3, we chat with the President of Thule Group, Hilary Hartley and delve into his 20 years of international sports and lifestyle industry experience.
playlist_add
Dec 20, 2022
Episode 2: The North Face, Senior Marketing Manager, Carl Bissonnette
This week we talk to The North Face's Senior Marketing Manager, Carl Bissonnette. After working in sports-specialized retail stores around the world (Quebec, British Columbia and Australia), Bissonnette took on the opportunity to work in the logistics industry in business development where he gained experience in sales and market analysis in different manufacturing industries. Join us as we get into the nitty gritty of logistical marketing operations in Quebec.
playlist_add
Dec 20, 2022
Episode 1: Getty Images Senior Director of Content Development, Brad Ralph
Welcome everyone to the first episode of Marketeers Clubhouse! To help us kick off the series, Jamie chats to the Senior Content Director of Getty Images and iStock, Brad Ralph about his fascinating background in commercial photography and how he started the world’s most influential stock photo company.
playlist_add