“Empathy is the most trendy thing right now because all of a sudden it makes sense to people."
Britney Muller - my guest today - believes empathy is rooted in awareness and our human need for connection. We can see it everywhere these days, from ads to campaigns to every other email in our inbox. Then there are the surprising ways in which empathy manifests in areas such as SEO and data science.
Britney Muller, Senior SEO Scientist at Moz, shows us where data-driven actions meet empathy-driven decisions and the incredible results this confluence creates.