OptimAudience Digital Marketing
Dakota Hanshew
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OptimAudience is a digital marketing agency that is focused on helping businesses grow and thrive online. We talk about marketing, sales, entrepreneurship, tech, AI, and other topics that we think will add value to the lives of entrepreneurs and similar-minded individuals.
Available episodes
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Oldest first
Jan 20, 2022
What Is Lead Segmentation? Why is it important? - Survey Funnel Follow Up
If 10 people visit your website and you have 10 different services and/or offerings, how do you know what to offer who? This is where segmentation comes into play. Ideally each of those services would have content and landing pages of their own to support the customer throughout each part of their buying journey. You’re able to identify and target your communications with people that visit your page and fill out any specific form on your website. And based on the form they fill out, you can identify their interest(s) and show them information or resources revolving around what they showed interest in. This is the start of becoming customer centric in your business in my opinion. Once you start to successfully segment, welcome, indoctrinate, and sell people using these tactics, the game slowly starts to change for you and your business. Then you slowly start integrating sms, retargeting ads, email sequences of different kinds (welcome emails, nurture email sequences, indoctrination email sequences, sales email sequences, etc). And depending on your budget, your tech, and a few other things, you can start really using technology to automate and auto-optimize some of these things for you. And this is how you efficiently start scale your business and sales processes. Eventually you’d ideally want to start using AI/ML to learn on the go and optimize for you according to live feedback you’re getting from marketing and sales initiatives you’re pushing.
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Jan 20, 2022
Optimizing Your Sales Process Using A Survey/Quiz Funnel
Check out our blog for other info related to digital marketing, sales, and other similar topics.
OptimAudience Blog
OptimAudience Homepage
The Ask Method Home Page
About Ryan and His (and company's) Accomplishments
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Jan 5, 2022
Content Creation Insights | More to Come (Excuse the audio quality)
I discuss what I’ve learned during the creation of lots of content. I discuss how my thought process and my approach to the creative process for digital content and digital assets has changed. One of the most interesting things that has shifted for me is how I think people are viewing the content. I used to think I needed to be technical and full of jargon to impress listeners or video viewers. Now I’m leaning more towards being very authentic and coming from a place that isn’t focused on selling at all but instead focuses completely on helping and serving and cultivating a bond or real connection with people via your content.
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Dec 26, 2021
Venus Fly Trap / Facebook Micro-Content + Retargeting Strategy
https://optimaudience.com/social-media-marketing-strategy-venus-fly-trap/ We go over a highly efficient method of acquiring hot leads by distributing content to cold audiences (people online that haven't interacted with your brand, website, or content) and retargeting the ones that interact with your content.
The reason this is so effective is that you're identifying and retargeting those people that showed interest or approval of your content by interacting with it. You get to happily leave the people alone that show no interest or don't interact with content, but you have a system set up so that those that do interact with your content, get followed up with by another piece of content relevant to the first one they recently viewed.
Shout out to Jeremy Haynes for the idea and awesome strategy.
optimaudience.com
Instagram - Optimaudience
YouTube - OptimAudience
Twitter - optimaudience
2:30 - SIDE NOTE: the reason we do this is because you get engagement is cheap it's not expensive to go and get a like or a comment or anything but that's not why uh you go and you do it you're not in there to get a like obviously you're in there you want money coming into your bag right so
02:40 what you do is you it's basically a way to help you identify the people that are interested in whatever it is that you're posting about so you're filtering out all the other fluffy stuff
02:50 that you don't want to retarget so you are basically identifying and targeting the people that are specifically engaging with your content and no one else.
3:00 So even with video view through percentages, you can target people that have watched 50% or more of your video and you know for a fact that they're going to be way more likely to watch another video or take action on another video or do something because they were at least interested enough to watch 50% or more of your previous video.
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Dec 25, 2021
Lead Generation for Coaches & Consultants
- transcription coming soon
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Dec 22, 2021
Content Marketing | Capturing vs Generating Demand | “Talk-through”
I go over the basic framework and approach to creating a digital first marketing strategy and talk through the hurdles and questions that come up during the process.
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Dec 19, 2021
*RAW* Digital Marketing - General strategy
Unedited - Facebook ads, Digital marketing strategy, Content marketing, Content marketing strategy...
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Dec 3, 2021
TRAFFIC SOURCES, CHANGING BELIEFS AND PURSUASION, FREE CONTENT > GATED CONTENT > PAID CONTENT > CORE OFFER > DEAL CLOSED
Will write one out later using transcription from this podcast. Should be up within 48-72 hours
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Nov 21, 2021
All About Digital Marketing | How to refine the way you think about your digital marketing approach
Focus: shifting perspective, beliefs, and approaches to how businesses and teams make decisions and allocate marketing budget. In this episode we go over a lot of stuff ranging from consumer psychology all the way to the deep tactics of SEO. SEO isn’t real fun initially but once you and or your team learns how to play the game it’s exhilarating watching the data tell you how well your site and its content is and how much it’s helping your site visitors. SEO in short is really just making sure you rank on Google’s first page and top 3 results organic (if you’re not you need to switch your target keywords if you’ve been tryin for a while with no avail). Another thing we get into a bit is making sure you’re GENERATING demand using social. Search is for capturing high intent searchers. Social is for creating the awareness, interest, consideration, and demand. The goal of this episode is to really give you a better way of thinking about how to approach and plan for your digital marketing strategies and tactics so you can improve your judgements and reduce your overhead costs on marketing and sales. Because once you get everything down pat that I go over in this episode, you should be off to the races and competing with the big boys in your industry. Hope this helps. Cheers. P.S. Here’s an extra tip for you if you really wanna do good CRO and look at how people behave on your site. Check out HotJar. They create heat maps based on users interactions and let you watch people browse your site so you’re able to see what’s skipped past and what’s holding attention.
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Nov 20, 2021
Intro meeting with Raphael Kammer
I recorded our initial conversation starting about half way through it and we express some ideas around a variety of topics ranging from marketing tactics, how the metaverse is going to shape how we experience things, how VR will allow for higher efficiency teams and cycles of innovation, - UNFINISHED DESCRIPTION
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Nov 16, 2021
Vision (OptimAudience, Mental Gurus, and HyperSpeed) | The pillars of my long term game plan
My vision for the future. A brief overview of how I plan on combining deep data sets from companies I have equity in that will be built individually as their own entities. The data from each pillar company will eventually be meshed together data sets to find and extract patterns and insights into human behavior, self awareness, peak performance, and how we can better improve ourselves as individuals which will then lead to an increase in stronger family units, teams, schools, communities, and other kinds of groups.
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Jul 12, 2020
Digital Marketing Tactics | Start Optimizing Your Business' Operations and Acqusition Approaches
Today I'm going over how to approach and strategically align your digital marketing efforts online.
I'll be hopping from one thing to another about different tactics for different contexts and optimizing the efficiency of your digital marketing efforts. Hope it helps!
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Jul 6, 2020
How the internet and digital marketing interplay with one another
raw live recording on webcam - I dive into a lot of the digital aspects and how things work in coordination with one another on the internet to create accurate targeting methods and ways of attributing returns on investments in the digital world on all the social platforms by using microcontent to create brand awareness and initiate the buyers journey. - apologize for the audio quality -
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Jun 29, 2020
Raw content - Business, digital marketing and machine learning
This is raw content so consume it as such, no pretty intros or outros just pure thoughts coming out about how to get your shit together online and in the digital realm of things so you can start to ensure your business will stay afloat and you're spending time and energy in the right places.
These are opinions so take the information for what it is and use your own judgement to reason and verify what I'm saying and if it's applicable to your business.
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