In this episode, Solomon and Taylor talk about the Flywheel and Funnel, two mechanisms in business, in relation to the customer. They discuss the need to eliminate the funnel and focus on the flywheel. A funnel is a set of processes that a person goes through until he is a customer. There are sales funnels, marketing funnels, etc. Whereas, in a flywheel, everything revolves around the customer. Here, the customers are in the middle, and marketing, sales, and service around it. This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
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