Oct 21, 2022
Building the Largest Digital Chili Oil Brand in Australia with Ethan Yong (Founder & CEO of Umami Papi)
In this episode, I interview Ethan Yong the Founder & CEO of Umami Papi. Ethan is a former financial analyst who started making chili oil and sharing it on IG for fun, during the COVID-19 lockdown. Fast-forward 2 years later, Umami Papi is the largest digitally founded chili oil brand in Australia, dominating sales online and is stocked in over 150 stores nationwide. In today's episode, we dive into
* How to develop a great product and validate it with little to no money
* How to harness Instagram to grow your business
* Get your products stocked locally and nationally
The Flourishing Founders Podcast is a show where we have real, relevant, and culturally relatable conversations with uncommon founders, operates, creators and leaders in business. We unpack their stories to uncover the mindsets, character traits, and skills that enabled them to succeed. So that you can unlock the greatness within you and flourish in business and in life.
Show Notes:
- Anthony Bourdain
- Ethan Yong
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