RevThinking
RevThinking
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The conversation about the business side of the industry. For owner-driven studios in motion, production, sound, and experiential.
© 2015–2023 RevThink. All Rights Reserved. Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
Available episodes
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3 days ago
Smartphones Are Passé and Other Revolutions with Justin Cone
Is AI a threat to motion design? Wait, what is motion design? Is it becoming increasingly ubiquitous in our world? Is its own lexicon? What parts do education and community have to play?
Attempting to answer these questions, our guest today is Justin Cone, the foundational motion design enthusiast, collector of sparkly pixels, and unabashed technology addict.
Oh, and if you're listening to this in 2033, let us know if you're still using mobile phones, ok?
This is a RevThink podcast hosted by Joel Pilger.
Join our community at revthink.com/community
--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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May 17, 2023
The Generosity Paradox with Ed Rhine and Mitch Monson
Reputation, personality match. vulnerability - are all definitely part of the decision process when we choose who to work with.
This episode's guests are two people with whom our team would choose to work with over and over again.
Ed Rhine, Owner and Executive Creative Director at SPILLT, and Mitch Monson, Executive Director of Partnerships and Creative at Sibling Rivalry.
This is a RevThink podcast hosted by Joel Pilger.
Join our community at revthink.com/community --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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May 3, 2023
A Feast of Lessons - The Parable of the Village Cook
Are you struggling with setting boundaries with bully clients?
Do you find yourself constantly trying to please insatiable clients who demand more and more, even when the project is technically complete?
If so, this episode of RevThoughts is dedicated to you.
In this special edition episode, Tim Thompson shares a powerful parable that illustrates the importance of setting boundaries and maintaining confidence as a service provider.
Curious to learn more?
Connect with us: www.revthink.com --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Apr 19, 2023
Preserving My Team (The Weekly Briefing)
On this episode of the RevThinking podcast we give you a taste of our RevThink Weekly Briefing series.
In this particular Weekly Briefing, we discuss recent studio layoffs, how to navigate budget struggles without laying off team members in your studio, as well as the DOs and DON'Ts of the current financial season.
Every Wednesday at 5 PM ET, Tim Thompson and Joel Pilger go live and discuss insights, trends, and advice to creative professionals and creative business owners, providing them with the knowledge and tools needed to succeed in this rapidly evolving industry.
And the best part? It's free for all.
Join via this link: https://revthink.live/go
See you every Wednesday, at 5 PM ET! --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Apr 6, 2023
RevThoughts: Where Do You Go for Help?
For those hungry to learn, there are plenty of resources available to the business owner…But not for CREATIVE business owner.
So where does a studio or production company owner go for help?
In this episode, Tim asks Joel about his experience running his own studio… and how that story plays into the genesis of Studio Accelerator.
Join via this link after listening to the episode: https://revthink.com/studio-accelerator/
--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Mar 22, 2023
RevThoughts: 2023 Spring Accelerators
Meeting the entrepreneurs where they are and helping them achieve their bigger goals - that's the motivation beyond the Accelerators we're currently putting together at RevThink.
The goal is to help creative entrepreneurs find the right questions for their business and give them a roadmap of where they should be heading.
Apply to join Studio Accelerator™: https://revthink.com/studio-accelerator/ --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Mar 8, 2023
Startup (Creative) Business Principles with Paul Mikhaylenko
In our latest RevThinking episode, Joel Pilger and Paul Mikhaylenko (a.k.a. Mikhay), the CEO of Bloom.io, discuss the startup principles of a creative business. If you're a creative professional looking to start your own creative business, this is the episode for you! We dive into the principles that lead to success, moving from a staffer to a freelancer and to opening up your own studio or production company.
Looking to streamline your business operations and book more projects?
Check out https://Bloom.io, the ultimate CRM for creative professionals.
When you subscribe, use code REV for a 30% discount --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Feb 22, 2023
RevThoughts: Finding & Handling Growth
In this week's snackable conversation we talk about the often overseen difference between finding and handling growth in your creative business.
Our hosts Joel Pilger and Tim Thompson found ways to navigate through the ups and downs of scaling hundreds of creative studios.
Whether you're just starting out or you've been in business for a while, press play.
Want to engage with Tim ad Joel directly? Join RevCommunity today.
RevCommunity is the gathering of owners running the world’s leading studios.
Apply to join: https://revthink.com/community/
--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Feb 9, 2023
Poking the Bear with Matt Guastaferro at HUGO Creative
Turning an impromptu discussion into a podcast episode? Right away!
Matt Guastaferro, ECD and Founder at HUGO and Joel Pilger dive right into HUGO's delectable twist on the most iconic SuperBowl commercial ever.
Their smart playfulness celebrates wit and irony, but also... starts up a meaningful dialogue.
Ready for 2023? Click here to watch. --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Jan 25, 2023
Experts Travel: Two Case Studies of Leveling Up with Roberto Maia and Felippe Silveira
Today, we're joined by two incredible entrepreneurs who had a dream and went on a journey for it.
Literally.
Meet:
Roberto Maia - Partner at AevoTech and AevoStudio
and
Felippe Silveira - Co-Founder and Executive Produce at MOWE Studio
Inspired and want to join Jumpstart?
Accelerate your creative business in just 6 weeks. See all the details at revthink.com/jumpstart --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Jan 11, 2023
The End of the Beginning for Motion Design with Ryan Summers and John LePore
Animation… broadcast design… motion graphics… mograph… motion design…
Looking back over the past 30 years, our field has exploded, regardless of what you call it.
In this veritable tour de force, I’m joined by futurists John LePore (formerly of Perception NYC) and Ryan Summers (IF, DK, Spillt) who argue convincingly that we are just getting started.
Hold on for the ride as we lift the veil, break down walls, and help you make sense of our rapidly evolving industry.
It’s the end of the beginning for motion design, folks.
And that’s a very, very good thing…
So put on your shades, because the future is super bright.
Enjoyed this conversation? Join RevCommunity for more!
RevCommunity is the gathering of owners running the world’s leading studios.
Apply to join: https://revthink.com/community/
--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Dec 28, 2022
RevThoughts: Annual Virtual Holiday Look-Back Briefing
In our last Weekly Briefing of 2022, join Joel and Tim as they take a trip down memory lane and reflect on the wide array of topics we covered this year.
What topic made the biggest impact on you? What are you looking forward to discussing in 2023?
Let’s look back and plan ahead.
Watch the video version here:
https://vimeo.com/783803161/86be68172b --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Dec 14, 2022
InMoDe with Ricardo Roberts and Hung Le at BIEN
In this episode Ricardo Roberts and Hung Le at BIEN introduce the concept of "inclusive motion design". They are taking a research-driven approach to understanding human behavior and challenging existing prejudices and biases through their work ethics and motion design work. So join us as we explore what sets them apart from the rest, how you can be part of their cause, and shake up the status quo!
Tune in now for this enlightening conversation!
Connect with BIEN here. --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Nov 30, 2022
RevThoughts: End-of-Year Focus
FOMO is big and we all need to learn how to snap out of it.
Think about it: you’re afraid if you focus on THIS, you might miss out on THAT.
So you spread your bets. You play small. You put a little energy into a lot of different projects, opportunities, and problems because...
You’re not confident which will actually pay off.
It’s ok. No judgment. I do it. We all do it.
So the question is: what if we could focus on just a few things with CONFIDENCE?
P.S. Did you know we're in the top 10% most shared globally podcasts? Follow us and we promise to feed both long format and shorter bites of wisdom and motivation (such as this one here).
P.P.S. Wanna be part of our tribe? Join the RevThink community of creative entrepreneurs: https://revthink.com/community/
--- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Nov 16, 2022
RevThoughts: Are We Slow?
We hope you're listening to this podcast before things slow down in your creative business, so we can help you anticipate the future.
If you're already noticing that the market is less responsive, though - reach out to us.
We'll build a set of reports and routines that will prepare your business to identify slowdown indicators before anyone else.
https://revthink.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Nov 2, 2022
Brand Therapy with Brittany Grinham
At one time or another we’re all at a loss for words.
That’s when you lean into an expert like Brittany Grinham… to find your voice.
Or help your client find theirs.
With a pedigree including brands Netflix, Apple, Target and agencies TBWA, Deutsch, and Saatchi…
What else do I need to say so you do NOT to miss this episode?
Ok then, what if I told you Brittany will be leading us through a mini version of her Brand Therapy workshop?
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Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support
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Oct 19, 2022
RevThoughts: Be More Agency
Pitching for free is passé…
Charging for your time is dead…
Getting paid for your thinking (strategy) is the future…
You know what this feels like?
Our industry evolving. We’re growing up. Together.
This RevThoughts is a snippet from one of our Weekly Briefings.
Watch the full "Be More Agency" Weekly Briefing here: https://vimeo.com/revthink/bemoreagency
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Oct 5, 2022
Assembling a Great Process with Nate Watkin, CEO at Assemble
This week we had a chat with our long time friend Nate Watkin.
We spoke about how production became a major paint point in his creative career. And...how that triggered him to create Assemble - a tool that might be the solution you need to run the production instead of letting it overrun you.
Have a look here: https://www.assemble.tv
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Sep 21, 2022
Having a Calling
RevThinking: Having a Calling by Joel Pilger
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Sep 7, 2022
What is The Factors Method?
The Factors Method: this simple idea will revolutionize your business.
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Aug 24, 2022
RevThoughts: (When) Should You Raise Your Rates
Your costs went up, so you raise your rates, right?
Wrong.
Set your rates based on the value you create for your clients instead.
Listen to this 10-min RevThoughts episode every time you're writing a proposal.
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Aug 10, 2022
Special Edition: RevCommunity
This is a special edition of the RevThinking Podcast, hosted by Advisor Emmett Armstrong and Community Manager Connor Thompson. They're talking about our online community of creative owners, the ones behind the world’s leading studios and production companies in motion, production, experiential, and sound.
Membership is open to owners & partners of creative firms.
Apply here to join:
https://revthink.com/community/
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Jul 27, 2022
Generating Sales with Marketing
When it comes to sales, every owner believes:
“We have a sales problem.”
However, in our experience a SALES problem is a symptom of a deeper problem: MARKETING.
We have good news. To finally solve this deeper problem, Joel has developed a 4-step method to create a simple marketing system that just works. (This topic is the current 4-week focus in his Confab group.)
What has the group learned so far? Where are they headed?
This RevThinking episode is the podcast version of The Weekly Briefing that happened live on July 21st, 2022.
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Jul 13, 2022
RevThoughts: Dealing with Downtowns: Two Sides of the Coin
This episode we discuss The Factors Method and how it helps creative entrepreneurs project into their future while keeping the business viable and stay true to promises made to clients, the staff and yourself.
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Jun 29, 2022
RevThoughts: The Rug Pull
RevThoughts: The Rug Pull by Joel Pilger
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Jun 15, 2022
Identifying Your Genius (Pre-Jumpstart 2022)
How are you making time and space for your Genius?
“I don’t need to focus!” said no creative business owner, ever.
Ok so if it’s obvious that focus is critical, the next question is:
“Focus on what?”
The answer is to (1) first identify your Genius, then (2) consistently focus time and energy on those activities.
Do that for 5+ years and you will become a recognized leader in your field.
For the crest entrepreneur, Genius is where it all starts!
I can’t wait to personally take a handful of owners through this process. The results are always surprising and transformative.
How are you making time and space for your Genius?
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Jun 6, 2022
RevThoughts: Tesla
RevThoughts: Tesla by Joel Pilger
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May 18, 2022
RevThoughts: Estimated Future Problems
“How much budget do we have left to spend?” is actually the wrong question.
Producers / Production Managers: this snackable episode is for you!
We dig into the most common production miscommunication to shine a light on ways to complete projects on-budget – with profit – every time.
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May 4, 2022
RevThoughts: The Lazy Sales Mind
In this episode Joel Pilger and Tim Thompson share the game-changing Saleskeeping Technique and the way it develops creative entrepreneurs' internal confidence when connecting with prospective clients.
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Apr 20, 2022
How Tech Supports Storytellers with Cameron Woodward at Wrapbook
This episode we're learning how letting go of the old strategies makes projects prosper.
Cameron Woodward is the cofounder and CMO at Wrapbook, a powerful and easy to use platform for production management that enables producers to tackle onboarding, timecards, payroll, and insurance.
Exclusive:
Sign up for a demo using the link below and Wrapbook will waive your set-up fee if you choose to proceed.
https://www.wrapbook.com/revthink
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Apr 6, 2022
One Creative at War: An Update from Ukraine with Oleg Tomin at BART&FINK
The war in Ukraine seems distant… until it impacts someone just like you. Then it becomes much more real.
Imagine one day you are a creative person shooting a comedy commercial, then the next day you become a soldier utterly obsessed with shooting your enemy. For Oleg Tomin, creative director at Kyiv-based creative agency BART&FINK, this is all too real, right now.
I recorded this interview with Oleg on the 36th day of the war, in the hopes of exposing the truth about the war in Ukraine, opening people’s eyes and hearts, and inspiring our industry to action.
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Mar 30, 2022
RevThoughts: Empathy Starts With Why
This is a snackable conversation between Tim Thompson and Joel Pilger about the biggest questions creative entrepreneurs should ask their clients in order to get access to their biggest challenges.
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Mar 2, 2022
Beyond the Kabuki with Denny Tu
For this episode of the RevThinking podcast I am excited about this talk with Denny Tu, CMO at IMAX.
We chat openly about things that work and don’t work in the creative client/agency relationship: pitches and presentations, the importance of understanding the difference between creative, strategy and commerce, as well as how to give “bad” feedback well.
To hear Denny’s background, this podcast shares more of his story: https://www.adweek.com/inside-the-brand/imaxs-denny-tu-on-embracing-what-makes-you-different-over-achievements/
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Feb 15, 2022
How To Launch Your Own Business (Fishbowl Live)
This content was originally aired as a live interactive session on the new platform “Fishbowl”.
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Feb 2, 2022
Saleskeeping
Last week we agreed that January is a tough month: you’re setting big sales goals for this year… while staring at a big blank page labeled 2022 SALES PROJECTIONS.
Can you feel the resistance? How do we get you over the hump and make progress?
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Jan 16, 2022
Rate vs Cost vs Price
This is a Weekly Briefing conversation between Joel Pilger and Tim Thompson diving into why is it so hard to get the difference right between rate, cost and price. This is also an opportunity to remind everyone that creative entrepreneurs are not selling hours, rates, services, etc. The product is, in fact, a solution that brilliantly solves the client's problem and produces the greatest value.
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Sep 12, 2021
It's Not What You Pitch But How with Joel Pilger and Tim Thompson
"Pitching in person is critical because passion and establishing trust are generally more important than your ideas." - Joel Pilger
This content was originally aired as a live interactive session on the new platform "Fishbowl".
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Aug 27, 2021
RECAST Executive Producing with Tim Thompson
For this episode of the RevThinking podcast we are excited to 'go back'. We are going to be sharing what we call the "best of" episodes with you. Recasting the top episodes from that past one hundred episodes of the RevThinking Podcast.
Tim Thompson is a consultant and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger asks Tim the question: when your studio is ready to hire a full-time sales person (e.g., an Executive Producer), it’s an exciting time. You have visions of your new EP bringing in fresh clients with exciting projects and fat budgets.
Reality check: sales is difficult. And many salespeople – even the good ones – approach the job without knowing what really works. So how do you set up your EP for success? The key is to view sales not as a hope or even a skill, but as a system.
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Aug 5, 2021
RECAST Intention In Motion with Joey Korenman
For this episode of the RevThinking podcast we are excited to 'go back'. We are going to be sharing what we call the "best of" episodes with you. Recasting the top episodes from that past one hundred episodes of the RevThinking Podcast.
“All I need is my family, a bottle of wine, and some warm weather, and I’m happy.” – Joey Korenman
In this episode of the RevThinking podcast, Joel Pilger speaks with Joey Korenman, founder and CEO at School of Motion.
From a successful – yet unfulfilling – role in motion design studio to founding School of Motion, Joey’s story illustrates how leading a life with intention will enable you to achieve your goals, but it may not look like what you thought it was going to look like. After all, you may end up going to work everyday in flip flops.
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Jul 31, 2021
RECAST Business Development with Robert Blatchford
For this episode of the RevThinking podcast we are excited to 'go back'. We are going to be sharing what we call the "best of" episodes with you. Recasting the top episodes from that past one hundred episodes of the RevThinking Podcast.
Robert Blatchford is a brand strategist and management consultant at Makebrave. In this episode, Joel Pilger and Tim Thompson interview Robert to get a peek inside the mind of this business development innovator.
Having led business development at notable creative agencies Troika and LoyalKaspar, Robert offers us a rare and valuable perspective. In this episode, RevThink's Joel Pilger and Tim Thompson interview him to discuss the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies.
Listen in to learn from Robert about the current state of the industry and how a solid business development strategy can empower creative firms to thrive in new ways, and in spite of our increasingly…
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Jun 23, 2021
The Value Of Your Creative Firm with John Warrillow
You love running your creative business, so why would you ever exit? Author and Value Builder founder John Warrillow offers an unexpected, real-world perspective that might just change the trajectory of your creative firm.
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May 11, 2021
The Seven Sins of Positioning
This week on RevThoughts Joel Pilger and Tim Thompson discuss “The Seven Sins of Positioning.“
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Feb 24, 2021
What It Takes With PJ Richardson
What does it take to run the thriving LA-based creative studio Laundry? The answers will surprise and inspire you.
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Jan 13, 2021
Be Nice, Stay Mighty With Darren Price
Darren Price is ECD and Founder at Mighty Nice, the Sydney-based animation studio now recognized among the industry leaders in Australia for creative animated solutions.
Darren reckons that animation is like beer...or sunshine. With enough of it, everything starts to look good. Technically brilliant, strong in narrative, and beautiful to watch - it's similarities to beer quickly end, but animation does add charm, wit and sophistication to any project.
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Dec 16, 2020
A Noble Mission With Ashley Kohler
The day before the US Presidential Election – and on the heels of BLM and the ongoing COVID pandemic – Joel Pilger sat down with Ashley Kohler to discuss her journey as a creative entrepreneur.
Ashley is President & Executive Producer of Awesome Incorporated, known for both commercial and series production. Prior to starting Awesome Inc, Mrs. Kohler spent seven years at Cartoon Network, ultimately serving as Director of Production, On-Air & Program Production.
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Dec 7, 2020
The Motion Awards LIVE
The Motion Awards by Motionographer are shining a light on the people and work that comprise the best of the motion design community.
Tune in to the live event on December 10th at 8pm EST at https://motionographer.com/2020/12/03/the-motion-awards-live/
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Nov 5, 2020
Simulating Possibilities with David Sheldon-Hicks
"That's the bit that's been really interesting to me is, can we not sacrifice our creative morals for the sake of commerce? Can both of those things exist?" – David Sheldon-Hicks
In this episode of the RevThinking podcast, Joel Pilger has a conversation with David Sheldon-Hicks, Founder at Territory Studio.
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Oct 29, 2020
A Very Delicate Ecosystem with Erin Sarofsky
“It’s a very delicate ecosystem but really my job as the owner is to make sure the company is healthy. It’s almost like a child or a person that I am caretaker of.” – Erin Sarofsky, Sarofsky
In this episode of the RevThinking podcast, Joel Pilger sits down with Erin Sarofsky, ECD And owner at eminent creative studio Sarofsky.
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Oct 15, 2020
The Story Arc of a Studio with Jay Grandin
“The studio has a story arc, and then every project is its own story arc, and your relationship with that client is a story arc, and then you have a bunch of staff that have their own story arc. And I think that with enough thought and intention, you can line those things up.” – Jay Grandin, Partner + Creative Director at Giant Ant
In this episode of the RevThinking podcast, Joel Pilger explores an intimate conversation with Jay Grandin at Giant Ant. Going beyond the surface business and creative challenges of running a creative studio, this discussion explores the more existential and philosophical questions about why we – as owners – do what we do... and what is possible.
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Oct 1, 2020
When the Pirates Become the Navy
This week on RevThoughts Joel Pilger and Tim Thompson discuss “When the Pirates Become the Navy.“
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Sep 2, 2020
Sometimes I Don't Want To Be The Owner
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Sometimes I Don't Want To Be The Owner.“
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Aug 26, 2020
Time To Fire Your Mom
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Time to Fire Your Mom.“
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Aug 19, 2020
Neuromarketing with Nina Stanley
“How can I as a marketer ignite the pathway – that I want – when somebody is reacting to my fill-in-the-blank?'” – Nina Stanley
In this episode of the RevThinking podcast, Joel Pilger sits down with CCO and Neuromarketing Officer Nina Stanley at MOD to explore the her journey of helming her creative agency. They also dive into the topics of neuromarketing and neuroresearch, as well as how COVID has given rise to new ways to leverage her firm’s expertise.
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Aug 6, 2020
The Interest to Intent Chasm
This week on RevThoughts Joel Pilger and Tim Thompson discuss “The Interest to Intent Chasm.“
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Jul 22, 2020
The Creative Thinker with Claudia Mayer
"With creatives something I hear quite often is that they don't like sales. By rephrasing it we can say, 'let's do some matchmaking and see if we match'. " - Claudia Mayer
In this episode of the RevThinking podcast, Joel Pilger sits down with Claudia Mayer, Creative Business Coach, asking the question, is there a disconnect between creativity and business? And of course some of the timeliness of the pandemic and how that's effecting business and creatives.
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Jul 13, 2020
Recapping REVOLVE
This week on RevThoughts Joel Pilger and Tim Thompson discuss “recapping revolve.“
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Jul 1, 2020
Promax Goes Virtual with Steve Kazanjian
"Although sometimes it doesn't seem like it, there is enough work to go around for everyone and all of us are made better by connecting with each other, building out the community...and supporting each other grow and thrive." - Steve Kazanjian
In this episode of the RevThinking podcast, Joel Pilger sits down with Steve Kazanjian – CEO at Promax – to discuss the new Promax Virtual Experience and where this new shift is headed.
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Jun 16, 2020
Making Social Media Dragons with Dot Lung
"It's not just about posting its about networking with your community. The more relationships you build the more opportunities you will have access to." - Dot Lung
In this episode of the RevThinking podcast, Joel Pilger sits down with Dot Lung mother of social media dragons, to discuss her formula for social media and how creative firms can take advantage of it.
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May 27, 2020
Distribute Yourself with Richard Moore
"They are sitting there on epic talent and although it's a sweeping generalization a lot of them love being in their zone of creating and for many they need to distribute themselves before they can even sell more." - Richard Moore
In this episode of the RevThinking podcast, Joel Pilger sits down with London based Richard Moore consultant and sales coach to discuss every creative's struggle to market and sell them-self.
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May 20, 2020
Staying Safe Vs. Opening Up with Joel Pilger and Tim Thompson
"But also be a leader, don't just accept it. I do think there's part of this that's politically charged and I want people to think beyond the politics of the moment and think about what's healthy and good for the people that you serve." - Tim Thompson
In this episode of the RevThinking podcast, Joel Pilger and Tim Thompon sit down to discuss the status of the current pandemic and whether they think it's time to play it safe or open up.
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May 19, 2020
June Is Coming
This week on RevThoughts Joel Pilger and Tim Thompson discuss “June is Coming.“
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Apr 23, 2020
Digital Design Days Online with Filippo Spiezia
"It's very important to find a place where we all come together and talk about the things that we love to do. I'd like people to be happy and inspired for a few hours instead of thinking about what's happening in the world right now." – Filippo Spiezia
In this episode of the RevThinking podcast, Joel Pilger speaks with Filippo Spiezia, Founder & Curator at DDD to discuss this years Digital Design Days conference and the live online conference format.
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Apr 16, 2020
Maintaining Independence with Joanne Chan
"It's about elevating the people along with you and trusting them. Because you can't do everything on your own. If you do that you'll never grow." – Joanne Chan
In this episode of the RevThinking podcast, Joel Pilger speaks with Joanne Chan, CEO at Turner Duckworth to discuss "Maintaining Independence" and how she went from working in her business to working on her business.
This is another episode in our ongoing Profile of the Creative Entrepreneur series spotlighting inspired creative entrepreneurs and their journey navigating the intersection of creativity and commerce.
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Mar 4, 2020
How Not Who
This week on RevThoughts Joel Pilger and Tim Thompson discuss “How not Who.“
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Feb 26, 2020
Spatial Storytelling with Nasya Kamrat
"The number of impressions is super integral to the success of an experience. For us it's actually the number of lasting impressions that really matter." – Nasya Kamrat
In this episode of the RevThinking podcast, Joel Pilger speaks with Nasya Kamrat, Founder/Executive Producer at Faculty to discuss "Spatial Storytelling" and how this special expertise serves Faculty's clients.
This is another episode in our ongoing Profile of the Creative Entrepreneur series spotlighting inspired creative entrepreneurs and their journey navigating the intersection of creativity and commerce.
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Feb 12, 2020
Climbing The Value Pyramid
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Climbing the Value Pyramid.“
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Feb 5, 2020
Nodefest with James Cowen
“It’s very important to connect with people – whether it leads to new business or not – just for your mental well being. So it’s really important to get out and celebrate.” – James Cowen
In this episode of the RevThinking podcast, Joel Pilger speaks with James Cowen, Founder/Creative Director at Yes Captain. As if running a creative studio wasn’t enough, James also helms the annual motion design conference Node Fest in Melbourne, Australia.
What would lead a busy creative entrepreneur to start a new conference? What is involved in pulling it off? What might seem fun and glamorous may have a challenging dark side. But are there other strategic byproducts which emerge?
James challenges creatives to get out from behind their desk, meet people, and celebrate the industry and the amazing work that we are privileged to make.
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Jan 31, 2020
If You Don't Design Your Career with Ryan Summers
"The entire lifeline of this whole industry… no one has finished it yet… so we are all imposters, to a degree." – Ryan Summers
In this episode of the RevThinking podcast, Joel Pilger speaks with Ryan Summers, Creative Director at School of Motion. Ryan is a creative leader whose career has spanned major brands as well as top studios such as Digital Kitchen, We Are Royale, Blur Studios, Oddfellows, Midnight Sherpa, and Imaginary Forces.
The field of motion design is still relatively young yet our industry has undergone substantial changes in a short period of time. Since no single individual has lived out an entire career – much less a lifetime – in our industry, how can anyone know what to expect? So while some are thriving, others are frustrated or disillusioned. Why?
Ryan challenges motion designers to view our industry in a more entrepreneurial way and consider opportunities to own what we create.
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Jan 8, 2020
What Do You Do
This week on RevThoughts Joel Pilger and Tim Thompson discuss “What Do You Do.“
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Dec 11, 2019
Beyond Projects to Problems with Justin Andrews
“The idea is to think in the client’s shoes. It’s beneficial for us – but it’s far better for the client – to have the engagement stripped down into phases, because it just eliminates so much risk.” – Justin Andrews
In this episode of the RevThinking podcast, Joel Pilger speaks with Justin Andrews, Partner and Creative Strategist at Animus Studios.
Are you working for clients with projects? Or are you serving accounts with problems? There is a big difference between the two.
In a world seeing more and more opportunities to work brand-direct, Justin and Joel enter into a thoughtful reconsideration of the common approach to selling large projects:
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Nov 26, 2019
Experts Travel
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Experts Travel.“
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Nov 13, 2019
The Emerging Content Agency with David Flanagan
"Ready, fire, aim. Just getting on building momentum. You're ready enough, fire into action and then you build enough expertise around you to figure out what the true aim is.'" – David Flanagan
In this episode of the RevThinking podcast, Joel Pilger speaks with David Flanagan, Director of Content & Strategy at P2 in Sydney, Australia. What is the future of serving brands directly with their content needs? The answer lies in not merely tackling projects, but rather in solving problems.
Listen in as David (a.k.a. Flanners) shares his perspective on how studios and production companies are making the shift to working as an agency direct-to-brand.
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Nov 6, 2019
End Of Decade Goal Setting
This week on RevThoughts Joel Pilger and Tim Thompson discuss “End of Decade Goal Setting.“
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Sep 25, 2019
Diet and Exercise with Emmett Armstrong
"It always makes my day when I see a response from some gigantic company like the senior marketing manager at Pepsi co. will respond to a client and say, "Wow this is such a great timely email - we have a project that might be right up your alley." – Emmett Armstrong
In this episode of the RevThinking podcast, Joel Pilger speaks with Emmett Armstrong, Owner at OnRamp Data.
Emmett helps creative entrepreneurs solve the riddle of lead generation and outreach. Basically, how do you find new prospective clients and get conversations started.
Recommended listening to set the stage for today's episode - "Everyone has a sales problem".
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Sep 18, 2019
Is Greatness a Goal or a Byproduct
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Greatness: goal or byproduct.“
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Sep 5, 2019
Intention In Motion with Joey Korenman
“All I need is my family, a bottle of wine, and some warm weather, and I’m happy.” – Joey Korenman
In this episode of the RevThinking podcast, Joel Pilger speaks with Joey Korenman, founder and CEO at School of Motion.
From a successful – yet unfulfilling – role in motion design studio to founding School of Motion, Joey’s story illustrates how leading a life with intention will enable you to achieve your goals, but it may not look like what you thought it was going to look like. After all, you may end up going to work everyday in flip flops.
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Sep 2, 2019
The False Dichotomy
This week on RevThoughts Joel Pilger and Tim Thompson discuss “running your business vs. living your best life.“
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Aug 22, 2019
Getting Outside the Box with Justin Barnes
"When you know the box, it's a lot easier to think outside of it." – Justin Barnes
In this episode of the RevThinking podcast, Joel Pilger speaks with Justin Barnes, founding partner and creative director at VERSUS. Listen in for a candid conversation with Justin as he shares his journey co-founding his production company right in the heart of Manhattan.
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Aug 8, 2019
The Creative Destruction of OTT with Michael Smith
"'These are the places the growth is going to be and it's not the traditional cable networks anymore so now I need to pivot my business and talking to these people about how I can help them meet their business goals." – Michael Smith
In this episode of the RevThinking podcast, Joel Pilger speaks with Michael Smith formerly with Scripps and now independent consultant. He is a recognized thought leader in OTT streaming, known for providing strategic vision and inspirational, collaborative leadership in the development and launch of video content and brands.
Michael shares his insights on what's going on in the world of online, streaming and TV and how that impacts you as an agency owner or studio that produces content in those spaces.
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Aug 7, 2019
Marketing Is Not For Quitters
RevThought episode 005, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Marketing is not for quitters."
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Jul 24, 2019
The Most Interesting Project with David Schwarz at HUSH
"Oh man everyone's so happy here it's such a cool place to work; but when push came to shove and hard decisions had to be made, that culture exploded." – David Schwarz
In this episode of the RevThinking podcast, Joel Pilger speaks with David Schwarz, at HUSH.
In running your business, did you notice that when you started your company it was all about marketing and growing your business. Then as you move into the later seasons, you start recognizing, "I've got a big need that's different than clients, it's resources!" Then the journey goes even beyond that. The shift continues as finding, vetting, growing that talent inside your company becomes even more important than the clients themselves. If this sounds strange, tune into this week's podcast with David Schwarz.
David is the principal owner/co-founder at HUSH based in New York where they perfect 'concept driven experience design.'
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Jul 18, 2019
Profit vs. Margin
RevThought episode 004, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Profit vs. Margin.”
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Jul 12, 2019
Annual Promax Roundtable 2019
"If you can't get me in the first two seconds, I'm just going to tap out!" – Rita Drucker, Snapchat
In our third annual PromaxBDA Roundtable Podcast, Tim Thompson and Joel Pilger have a conversation with two amazing guests: Andrew Rosen and Rita Drucker.
The topic of this years roundtable podcast is a little different, the focus being on content and how the changes in the content landscape are driving the industry in new directions creating disruptions but also giving rise to new opportunities. The guests are, Andrew Rosen founder of PARQOR and Rita Drucker head of premium content solutions at Snapchat.
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Jun 21, 2019
Reactive vs. Proactive
RevThought episode 003, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Reactive vs. Proactive.”
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Jun 19, 2019
RevThinking Takeover with Marcel Ziul
“We only know the answers because we are looking for those questions with you.” – Tim Thompson
Now for something completely different: in this episode, RevThink client Marcel Ziul, Creative Director / Founder at STATE Design, takes over the RevThinking podcast.
Ever brash, bold, and blunt, Marcel turns the tables on Joel Pilger and Tim Thompson in a candid conversation exploring the why, how, and what of RevThink does in the world in its work with owners of creative firms. Curiously, Marcel even challenges the term, "consultants."
RevThink may never be the same.
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Jun 12, 2019
Creativity, Love, and the Power of Ideas with Richard Holman
"One of the great things about being a creative in the twenty first century is that most things are being done already. There's a certain way of doing things, and once you understand the codes and conventions, then you can gain great traction by doing the opposite." – Richard Holman
In this episode of the RevThinking podcast, Joel Pilger speaks with Richard Holman on the topic of Creativity, Love, and the Power of Ideas.If you are a creative and you get stuck coming up with great ideas, what do you do? You know great ideas are out there, but where do you find them? What about the art of a beautiful pitch? What makes a pitch more beautiful or creative than the next one? What about the power of pictures or the power of words? These are some of the topics Richard lives and breathes.
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May 31, 2019
The Rise of Consultancies as a Creative Force with Matt Taylor
"When I came in, narratives were rousing battle poems that got lost in a powerpoint deck that just got filed away. But I think right now and what we are trying to do is to be able to translate that into things that can be experienced by more people. " – Matt Taylor
In this episode of the RevThinking podcast, Joel Pilger speaks with Matt Taylor, at Deloitte Digital.Unless your head has been in the sand these last few years, you know that these big agencies have been invading the turf normally reserved for the big advertising and marketing agencies. So what's changing?Matt just so happens to be director of experience design at Deloitte Digital in Sydney Australia plus he also ran his own motion design studio years ago before it was acquired by Deloitte.
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May 23, 2019
The Fight to Leave a Mark with Andre Foster and Guy Allen
“To be honest with you, there’s like hundreds of thousands of other motion graphics studios that does what we do… and I think… when you start to understand the why of why you’re doing what you’re doing, that’s what makes you different” – Andre Foster
In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.In this episode, Joel Pilger speaks with Andre Foster and Guy Allen, Partners at First Fight. Andre and Guy discuss their journey to building trust with their clients and sharing their expertise as they continue to grow and evolve.
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May 14, 2019
Marketing Is Not A Website
Introducing RevThoughts, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our first topic is “Marketing Is Not A Website.”
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May 10, 2019
Wishing And Snapchatting
RevThought episode 002, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our first topic is “Wishing and Snapchatting.”
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May 2, 2019
Beyond the "Pick Me!" Phase with Dallas Taylor
"We all didn’t necessarily get into this to only do client work… A graphic designer didn’t start drawing at 5 years old and love that for their entire childhood… to just sit around and go, ‘Why didn’t you pick me? Why didn’t you pick me?’ Like, make something. It doesn’t have to be in the industry... That’s my argument. Don’t make stuff for the industry. The industry doesn’t care.” – Dallas Taylor
In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.
In this episode, Joel Pilger speaks with Dallas Taylor, Owner at Defacto Sound. Dallas discusses his journey out of the "pick me" mentality and the surprise popularity of his podcast Twenty Thousand hertz.
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Apr 17, 2019
Profile Of The Creative Entrepreneur with Yann Lhomme
"We go through that creation process, we look at what's there...so we know exactly what's going on. We know the trends, we know what works, we know what doesn't work, and we know what brand is doing what." – Yann LhommeIn this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Yann Lhomme, CEO and founder of Thinkmojo.In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.
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Apr 8, 2019
Our Issue With Hourly with Jonathan Stark
"The question I really wish they would ask is, "Should I even charge by the hour?" To me it's like a collective hallucination that this is the way professional services are bought and sold." – Jonathan Stark
In this episode of the Revthinking podcast, Joel Pilger speaks with Jonathan Stark at 'Ditching Hourly' as they attempt to eradicate hourly billing, once and for all. They discuss their issue with hourly billing, and what is it about charging by the hour (and structuring your creative business accordingly) that is so harmful.
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Mar 22, 2019
Check Your Briefs with Tim Hughes
"What is it that makes you as the brief writer, what bit of yourself do you put into? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes the Brief Doctor
In this episode in our the Revthinking podcast, Joel Pilger speaks with Tim Hughes, the Brief Doctor. They discuss the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”
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Feb 25, 2019
Profile Of The Creative Entrepreneur with PJ Richardson
"So there's an underlying theme here to all of this, I've just given up on caring about looking stupid and/or failing...I have no qualms trying and then adjusting." – PJ Richardson
In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with PJ Richardson of creative studio Laundry.
In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.
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Feb 6, 2019
The Sales Translator with Carolyn Hill
"Coming up with the best solution for the visual problem is always going to be your best bet and if you lose the job…you lost it because the other company thought through the solution in a much different way." – Carolyn Hill
As President at Carolyn Reps, Carolyn and her team are the expert at solving tough problems to win top projects for production companies and studios.
Since 2001, her clients have been awarded well over $100 MM in projects including campaigns for United Airlines / Olympics, Dunkin’ Donuts, Abilify, the Nasonex “Bee,” Spiriva “Rosie the Elephant,” Carrabba’s, and many more.
Carolyn has represented such notable production companies and studios as Bark Bark, Blind, Curious Pictures, Derby Content, Noble Animation, Pogo Pictures, Production Service Network (PSN), Saville Productions, and Sound Lounge.
Love what Carolyn has to say? LISTEN ALL THE WAY THROUGH THE END. Carolyn and I brainstorm and let me know if you would like to join Carolyn — and me…
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Jan 24, 2019
Profile of the Creative Entrepreneur with Brian Tolleson
"One of the things I learned in building Bark Bark was that the more specialized we could be, the more successful we were going to be." – Brian Tolleson
In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Brian Tolleson of creative studio Bark Bark.
In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.
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Jan 2, 2019
Profile of the Creative Entrepreneur with Heather Roymans & Justin Kanner
"What we want to do basically is take all of our expertise, professionalism, and technology but put our 15 year-old passion into it." – Justin Kanner
In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Heather Roymans & Justin Kanner, Partners at studio Alter Ego.
This series is focused on interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business.
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Dec 26, 2018
Andrew Rosen - Earthquakes
"I look at the digital video marketplace through the supply chain and the thing that I think about that I think is missing in all of digital media publications, is writing from the perspective of, "Okay something happened, why is it worth my time?" – Andrew Rosen
In episode 59 of the RevThinking Podcast Tim Thompson sits down with Andrew Rosen of PARQOR to discuss seismic shifts that they have witnessed in the industry in the last few years.
To learn more, see parqor.com as well as revthink.com
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Dec 14, 2018
Profile of the Creative Entrepreneur with Chris Do
"There's no cause without capital and capital is what fuels it." - Chris Do
In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Chris Do at the Futur.
In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Chris Do at Blind and The Futur in our series focused on inspired creative entrepreneurs and their journey navigating the intersection of creativity and commerce.
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Nov 29, 2018
Overview of the 7 Ingredients
"The seven ingredients really to us - and the reason why we have a facebook group called the seven ingredients, why we refer to it so much - is to have a common understanding from consultant to client on where you are and what kind of work you want to do." – Tim Thompson
In this initial episode in our new 7 Ingredients podcast series, Joel Pilger and Tim Thompson discuss the 2 A.M. issues every owner faces.
In this series we will explore the seven ingredients that make up every creative firm, each with its corresponding goals, strategies, routines as well as the myriad connections between them.
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Nov 2, 2018
Profile of the Creative Entrepreneur with Robert Burroughs & Masha Rastatourova
"I often times still look at other companies that I hold in high regard and I go to their about page and it's like ad libs for creatives." – Robert Burroughs
In this episode in our Profiles of the Creative Entrepreneur series, Joel Pilger speaks with Robert Burroughs & Masha Rastatourova at Creative Mammals.
This series is focused on interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business.
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Oct 31, 2018
Profile of the Creative Entrepreneur with Heather Roymans and Justin Kanner
"What we want to do basically is take all of our expertise, professionalism, and technology but put our 15 year old passion into it." - Justin Kanner
In this episode in our Profiles of the Creative Entrepreneur series, Joel Pilger speaks with Heather Roymans & Justin Kanner, Partners at studio Alter Ego.
This series is focused on interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business.
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Oct 17, 2018
Who is RevThink? The Avocado Toast Episode
“I just want to help people. So we find problems and tie you guys in and we start figuring it out.” – Tim Thompson
In Episode 55 of the RevThinking podcast, the RevThink team is gathered together for avocado toast and a discussion around, Who in the world is RevThink? What do we do? How do we work? Who do we work for? And most importantly, what’s our mission? We say we help creative entrepreneurs run a thriving creative business, but what does that mean and what does that really look like?
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Oct 4, 2018
GMUNK - Fit Into Happiness
“Whenever I start getting good at something I completely turn the other direction and somewhere else, and that’s because I don’t want to fit into a formula, I want to fit into happiness.” - Gmunk
Designer, Director –– Galactic Crusader. In episode 54 of the RevThinking podcast, Tim Thompson sits down with Gmunk – best known for his work on Tron Legacy and Oblivion – and they discuss the topics of business, design, creativity, and happiness.
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Sep 20, 2018
A Fresh (Career) Agenda with Tim Thompson
“As I got older, less and less of my friends were sticking around; it was like they couldn’t retain their career in such a way that they could make a living doing it.” - Tim Thompson
In episode 53 of the RevThinking podcast, Tim Thompson is the guest on A Fresh Agenda, the podcast from Christina Mendonsa. The two discuss Tim’s Four Stages of the Creative Career: how it works, why its relevant, and what you should be doing about it if you are a creative entrepreneur navigating your way through the industry.
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Sep 6, 2018
Everyone Has A Sales Problem with Joel Pilger
“'If we could just do a great project like that then clients would want to hand us more great projects... because great work begets great work. Doesn’t it?’ Well, not really...” - Joel Pilger
Episode 52 of the RevThinking podcast, Joel Pilger tackles a repeating theme that we hear again and again talking with studio owners
‘We have a sales problem.’
Regardless of specialty, revenue, or even profitability, every owner thinks he/she has a sales problem.
But upon unpacking the problem, poor sales is actually the symptom of a deeper problem: week marketing and positioning.
In this episode, Joel walks us through the necessary items that must be stacked in your business for it to thrive in today’s modern economy where you are competing against hundreds of firms.
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Aug 15, 2018
How I Moved Into Content with Neil Berkeley
“When I made my first documentary I didn’t know I was making content… I just wanted to make it.” - Neil Berkley
In episode 51 of the RevThinking podcast, Joel Pilger talks with Neil Berkeley at Future You Media about the transition creative entrepreneurs dream about: moving into content production.
If you run a studio, agency, or production company, you probably desire to produce long-form stories, films, and the like. You are not alone. There’s just something about the heart of the creative entrepreneur that dreams of telling the stories that matter most to them, and getting well paid for it.
But few actually do it.
Learn how Neil – while working as a successful commercial and promo director running his commercial production company Brkly – made the move into content… without even realizing it.
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Jul 31, 2018
The Four Stages of a Creative Career with Tim Thompson
“Look around and see what opportunities there are, and then learn about it; educate yourself. The only risk in life is for the uneducated.” - Tim Thompson In this episode of the RevThinking podcast, we listen in on a talk Tim Thompson delivered at PromaxBDA in New York on the Four Stages of a Creative Career.
If you're listening to this after 2018, skip ahead to 07:50. In this talk Tim opens your mind to what’s possible when you start looking at the totality of a creative career. Most of us start out as an artist, or an employee somewhere, or a freelancer; then we start our business. And then if we get to that point where we have people working for us and our name is on the door – and we’re making a lot of money – we think we’ve arrived. We’ve reached the pinnacle. Actually, there’s a lot more out there and this is what Tim reveals. It’s ultimately an encouragement for you to not sell you and your career short. There is much more that awaits.
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Jul 10, 2018
Win the Client, Not The Pitch with Marko Pfann
“That was one of those moments when I was thought okay, there might be more to pitching than just coming up with a great idea, having a great pitch deck, and doing a stunning presentation in front of the clients.” - Marko Pfann
In episode 49 of the RevThinking podcast, Joel Pilger talks with Marko Pfann - our new European based consultant out of Munich Germany. Their discussion spans a variety of topics including Marko's journey in the industry and how he became a consultant, how client perceptions can affect your success in the industry, and how it is your job to win the client not the pitch.
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Jun 20, 2018
Promax Annual Roundtable Podcast 2018
"Data can't be everything and it's not predictive of future habits; it shows you where people have been but it doesn't show you where people are going." – Steve Viola, FX Networks
In our second annual PromaxBDA Roundtable Podcast, Tim Thompson and Joel Pilger have a conversation with four amazing guests: Chuck Carey, Marcel Ziul, Meghan Kirsch, and Steve Viola.
First off we would like to give a big shout out to Kristen Huffines at Aspire Artist Agency. She sponsored this event and graciously let us use her presidential suit in New York city at the Hilton Midtown Hotel.
The topic of this years roundtable podcast is, "We've got Data so who needs creative?" The guests are, Chuck Carey a Creative Entrepreneur and one of the founders & partners at Troika, Marcel Ziul a Creative Director & Founder of State Design, Meghan Kirsch SVP of Marketing & Creative at Viceland, and Steve Viola the SVP of Design at FX networks.
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Jun 14, 2018
Addicted to the Big Reveal with Blair Enns
“By paying some attention to your pricing strategy, it’s actually the easiest way to dramatically increase your profits. There’s really nothing else you can do that is so simple to drive bottom-line performance.” - Blair Enns
In episode 47 of the RevThinking podcast, Joel Pilger talks with Blair Enns of Win Without Pitching. Their discussion spans a variety of topics including "The S Word," why weak sales is often not a sales problem (but rather a marketing problem), and how many creative entrepreneurs are addicted to the Big Reveal.
Be sure to grab a copy of Blair’s latest book, "Pricing Creativity."
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Jun 7, 2018
Profile of the Creative Entrepreneur with Kelli, Kendra, and Nika
“Part of the reason I think that we've been so successful as a young studio is we all really value our point of view and our reputations as individuals and collectively.” - Nika Offenbac
In this episode in our Profiles of the Creative Entrepreneur series, Joel Pilger speaks with Kelli Miller, Kendra Eash, and Nika Offenbac. Now these three ladies run And/Or Studio – based in Brooklyn New York. They are one of the most clever and intelligent design companies out there.
You’re going to enjoy the conversation as they talk about what it takes for them to run their creative business, what sets them apart, what makes them successful, and how they run their business a slightly different way than most everyone approaches running a creative business.
This series is focused on interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business.
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May 31, 2018
It's Time to Make Our Industry Stronger with Joel Pilger and Tim Thompson
“I predict there is something coming. There is going to be a movement happening within our industry.” - Tim Thompson
In this 45th episode of the RevThinking podcast, Joel Pilger talks with chief revolution thinker Tim Thompson on the need to make our industry stronger.
Today’s episode is a departure from the norm. Today we will explore some news and events that are changing in the industry and even coming to a tipping point. (Spoiler alert - we are doing something about it. Stay tuned till the end to hear the news.)
http://www.revthink.com/events-revthink-at-promaxbda-2018/
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May 25, 2018
The Person Behind the PopUp with Carlos El Asmar
“I think it’s time to bring the community together in a space; so they can meet each other, and interact, and party, and get inspired.” - Carlos El Asmar
In this 44th episode of the RevThinking podcast, Joel Pilger talks with Carlos El Asmar the Executive Creative Director of NBCUniversal and the unseen mastermind behind Motionographer and the F5 conference.
Carlos is someone you probably haven’t heard of – although once you find out who he is you will probably find that strange. Carlos is one of the founders of Motionographer and the F5 conference. The fact that you haven’t heard of him has been very much by intention. He has stayed behind the scenes - in the shadows – but is now coming out into the spotlight. He was kind enough to sit down with Joel to have a conversation not only about Motionographer and F5, but also about Popup F5. A miniature F5 conference happening inside the Promax BDA Conference.
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May 16, 2018
The Business of Expertise with David C. Baker
"There's so little connection between how creative a firm is and how successful they are as a business. If anything, there might be an inverse relationship." – David C. Baker
In this 43rd episode of the RevThinking podcast, Joel Pilger talks with well-known author and speaker David C. Baker on "The Business of Expertise" and more.
As David says, "Entrepreneurial expert firms don’t often fail because their work isn’t good enough. It nearly always is. No, they struggle because of the quality of their business decisions."
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May 2, 2018
The Story Your Finances Are Telling with Jason Fletcher
If you were to imagine your creative firm like driving a car, you as a business owner need to be able to see what’s coming at you in real-time. You also want to know how quickly you’re burning gas, when you should accelerate, when you should change lanes, and when it’s time to hit the brakes. Fortunately, every modern car has a dashboard so the information you need is always at your fingertips.
Similarly, every modern business should have one, too. Welcome to the Ingredient of Finance.
As a consultant at RevThink, Jason Fletcher applies his experience in Finance to effectively translate financial complexities into simple, clear decision-making systems for creative entrepreneurs.
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Apr 25, 2018
Balancing Data with Intuition with Jim Read
Jim Read is a creative director with deep experience on the TV network side as a client, as well as on the agency side as a creative leader.
Jim's experience includes stints at CMT, AMC, and his current position at truTV. His agency experience includes Pearl Media, Definition 6, Eyeball, and Trailer Park.
Today’s episode is an insightful peek behind the curtain to where Joel Pilger asks Jim about his experience, how creative for marketing works inside an innovative TV network, as well as a discussion about the role of of data and intuition in entertainment promotions.
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Apr 4, 2018
Filmmakers Need to be Creative Entrepreneurs with Jordan Brady
In this 40th episode of the RevThinking podcast, RevThink’s Joel Pilger is the guest on Jordan Brady's Respect the Process podcast discussing the idea that Filmmakers Need to be Creative Entrepreneurs.
In this candid interview, Jordan picks Joel’s brain as they discuss a variety of topics ranging from mastering vs hiring expertise, PromaxBDA Creative Entrepreneurs, how the JUMPSTART accelerator propels up-and-coming studios, the Three P’s of Positioning, and more.
For those of you who don’t know Jordan Brady, he is a filmmaker and partner at LA-based production company Superlounge as well as a generous teacher, podcaster, and all around funny guy.
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Mar 6, 2018
The Nonstop Network TV Pivot with Michael Waldron
In this episode of the RevThinking podcast, Joel Pilger talks with Michael Waldron – senior VP and creative director of art and design at Nickelodeon. Get ready to walk a mile in the shoes of a busy TV exec. You might think that someone like this just works with vendors, and the vendors do all the hard work. Michael will give you a perspective you don’t normally hear – your clients don’t normally sit down and really tell you what their world is really like and just how crazy, how nutty, how political their world can be.
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Feb 21, 2018
The Power of Creative Networks with George Olver
In this episode of the RevThinking podcast, Tim Thompson and Joel Pilger speak with George Olver, co-founder at Movidiam.
If you haven’t heard of Movidiam, get ready to hear about the creative network that allows brands, agencies, and filmmakers across the globe to connect, collaborate, and create incredible films. Their goal is nothing short of trying to change the way video is made.
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Jan 12, 2018
Profile of the Creative Entrepreneur with Josh Norton
In this next episode in our Profiles of the Creative Entrepreneur series, we interview Josh Norton, owner and ECD at the NYC-based motion design studio Bigstar.
In this series we are interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business.
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Dec 19, 2017
Profile of the Creative Entrepreneur with Gareb Shamus
To kick off off our new “Profiles of the Creative Entrepreneur” series, Tim Thompson sits down for a conversation with Ace Comic Con CEO, investor, and fine artist Gareb Shamus. Gareb shares with us his journey, his passions, and his varied interests spanning business and the arts.
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Dec 6, 2017
Compassionate Capitalism with David Meltzer part 2
This podcast is part one of a conversation with David Meltzer, Co-Founder and CEO at Sports1Marketing. David is an executive, author, and humanitarian best known for his work in the field of sports marketing. He is a featured speaker at conferences, corporate meetings, seminars, and other events along with being featured in The New York Times, Sporting News, Fox Business, and Bloomberg.
At Terranea Resort in Los Angeles, RevThink’s Tim Thompson and Joel Pilger lead a Creative Entrepreneurs conference on BULLETPROOFING PROFITS. Knowing that being our topic, we recognized our audience might show up thinking we were going to talk only about money. But much to everyone’s surprise, we revealed that profits in a creative firm are not about money, but rather about CHOICES… and maintaining CONTROL of your business.
In David’s talk, he provided us with break from all the talk of numbers plus a terrific dose of inspiration. Sharing his ideas from his books – one titled "Connected To…
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Nov 9, 2017
Compassionate Capitalism with David Meltzer part 1
This podcast is part one of a conversation with David Meltzer, Co-Founder and CEO at Sports1Marketing. David is an executive, author, and humanitarian best known for his work in the field of sports marketing. He is a featured speaker at conferences, corporate meetings, seminars, and other events along with being featured in The New York Times, Sporting News, Fox Business, and Bloomberg.
At Terranea Resort in Los Angeles, RevThink’s Tim Thompson and Joel Pilger lead a Creative Entrepreneurs conference on BULLETPROOFING PROFITS. Knowing that being our topic, we recognized our audience might show up thinking we were going to talk only about money. But much to everyone’s surprise, we revealed that profits in a creative firm are not about money, but rather about CHOICES… and maintaining CONTROL of your business.
In David’s talk, he provided us with break from all the talk of numbers plus a terrific dose of inspiration. Sharing his ideas from his books – one titled "Connected To…
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Oct 24, 2017
COLLIDER Debrief And The 5 Shifts
RevThink consultant debriefs the COLLIDER Conference in Chișinău, Moldova in addition to sharing his thoughts on THE 5 SHIFTS that evolving creative firms must make to reach the next level.
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Oct 11, 2017
Creative Entrepreneurs with Joel Pilger and Tim Thompson
This episode of the RevThinking podcast is a departure from the norm because, well, Joel Pilger doesn't have a guest because today, Joel – along with Tim Thompson – are the guests in an interview with Paige Albiniak from the PromaxBDA DailyBrief podcast. The topic is Creative Entrepreneurs and their upcoming conference “Bulletproofing Profits” on October 27th at Terranea resort in Los Angeles.
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Sep 27, 2017
Getting Inside Your Clients' Minds And Brands with Lorey Zlotnick
In this episode of the RevThinking podcast, Joel Pilger talks with Lorey Zlotnick, consultant at Zequity Marketing, about what separates good agencies from great agencies: their ability to get inside their clients’ minds… and their brands.
Having spent her career on the client side working for companies such as NFL Media, FOX Sports, Bravo and Disney, Lorey now consults with agencies on how to better manage their relationships with their clients and with their clients brands.
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Aug 7, 2017
Promax Annual Roundtable
In our first annual PromaxBDA Roundtable Podcast, Tim Thompson and Joel Pilger have a conversation with five amazing guests: Alberto Scirocco, Josh Norton, PJ Richardson, Lorey Zlotnick and Patalia Tate.
Back in June in Los Angeles at the Conference, Tim and Joel thought it would be really great to take advantage of everyone being in one place at one time during the year and grab a few of their RevThink clients and create a round-table conversation
So they brought together the owners of some of the top agencies, studios and production companies. But just to mix it up a bit, they also invited someone from the client side, to give a contrasting perspective Lorey Zlotnick: executive recently NFL Network, Outdoor Network, FOX and Bravo
Then at the last minute, Joel bumped into his former client and now friend: Patalia Tate: VICE PRESIDENT, MARKETING & CREATIVE STRATEGY at Scripps Networks Interactive. Patalia was kind enough to accept his invitation to join in the roundtable, as w…
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Jun 22, 2017
Getting Into Content Development with Patrick Jager
Patrick Jager is a content consultant at RevThink. In this episode, Joel Pilger and Patrick talk about getting into Content development.
Patrick has been in the content game for decades and shares his thoughts on how the marketplace is shifting and what that means for small studios looking at getting into content development.
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Jun 6, 2017
Awards with Caitlin Hornshaw and Ashley Tolusic
Caitlin Hornshaw and Ashley Tolusic from Brave Dog join the show to discuss awards. Brave Dog is a company that specializes in helping companies navigate the awards process.
On the RevThinking podcast, RevThink's Joel Pilger interviews Caitlin and Ashley to hear how companies can not only gain a better chance at winning awards but also how to leverage them for repeat business.
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May 23, 2017
Creative Entrepreneurs at PromaxBDA with Steve Kazanjian
Steve Kazanjian is President & CEO at PromaxBDA, the global community of marketers and creatives in the media & entertainment industry.
Steve has a heart for the creative agencies. On the RevThinking podcast, RevThink's Joel Pilger interviews Steve to hear how Creative Entrepreneurs is fulfilling his vision to more fully meet the needs of agency leaders and their businesses.
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Apr 27, 2017
Profile of the Creative Entrepreneur with Ryan Bramwell
Ryan Bramwell is Owner / CD of Denver-based motion design agency Spillt. In this first of a series, Ryan and Joel explore the Seasons of the Creative Firm: the dreams, the challenges and the successes.
Celebrating Spillt's 10-year anniversary, Ryan shares his perspective on launching his firm, growing it through the years, and the tough decisions he has made along the way.
For more information about the Seasons of the Creative Firm, see http://www.revthink.com/seasons-of-the-creative-firm/
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Apr 14, 2017
The Entrepreneurial Formula with Joel Pilger and Tim Thompson
Tim Thompson and Joel Pilger discuss the Entrepreneurial Formula: Needs + Resources = Solutions. What are the origins of the formula and what does it mean to creative firms and the creative entrepreneurs who run them?
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Feb 6, 2017
Creative Entrepreneurs Conference On Marketing And Positioning with Joel Pilger
RevThink consultants Joel Pilger and Tim Thompson discuss Creative Entrepreneurs, the regular gathering of agency/studio owners, consultants and guest experts to help you discover a path to actualize the future of your business.
HOW IT STARTED
We first lit the fire at PromaxBDA: The Conference in NYC last June with the first-ever gathering of principals to address the unique challenges that agencies face in our industry. Tim Thompson and Joel Pilger led the conversation with special guests Tricia Melton, Andy Baker, Michael Waldron, Will Travis and Gareb Shamus.
Next was our one-day conference at Terranea resort in LA where we focused on the topic of Sales. Tim and Joel spearheaded a lively day along with guest experts Robert Blatchford and Bill Sewell.
THE NEXT EVENT: FEBRUARY 22, 2017 IN NYC
Now we are heading back to NYC. Join us for this upcoming event where guest experts Will Travis and John Young will join us to focus on the topic of Marketing and Positioning at your creative…
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Jan 4, 2017
The Production Report with Tim Thompson
RevThink consultant Tim Thompson continues our series "The Six Reports Every Studio Should Be Running." In this episode, Joel Pilger interviews Tim about The Production Report.
What does a weekly production report – and corresponding meeting – look like at a motion design and/or production studio? The conversation also gets into the critical role that Production – and Producers – play inside every one of our creative firms.
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Dec 21, 2016
Why Small Studios Rule with Maria Rapetskaya
Maria Rapetskaya is Creative Director and Founder at Undefined Creative in NYC. After writing a popular article entitled "Why Small Studios Struggle," Joel Pilger interviews Maris in this episode on the contrasting topic of “Why Small Studios Rule.”
If you run a motion design or production studio, do you live to work? Or do you work to live? Put another way, does your business run your life, or does your business support your life?
Maria is interesting because she started small, and has stayed small… intentionally. Why? What has her journey been like?
Is there a bias in America that says “all growth is good?
Can having an interesting personal life benefit your work life? And what if the two were more integrated?
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Dec 7, 2016
Reverse-Engineering Content with Patrick Jager
Patrick Jager is a content consultant at RevThink and Core. In this episode, Joel Pilger interviews Patrick on the topic of how content is changing… and where the opportunities can be found for content creators.
* These days more and more about “content studios” being built inside major corporations. But what is a “content studio”?
* You’ve heard it said that “content is king” but Patrick argues that’s actually wrong. Instead he believes “content is currency.”
* This leads into a discussion about the big idea: that great content development is a process of “reverse engineering.” I know, that sounds crazy.
* But as motion design and production studios – if we should be approaching content development backwards – how do we actually do that?
* And how might this different approach to content development be an opportunity for approach brands to solve new problems in new ways?
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Oct 19, 2016
Business Development with Robert Blatchford
Robert Blatchford is a brand strategist and management consultant at Makebrave. In this episode, Joel Pilger and Tim Thompson interview Robert to get a peek inside the mind of this business development innovator.
Having led business development at notable creative agencies Troika and LoyalKaspar, Robert offers us a rare and valuable perspective. In this episode, RevThink's Joel Pilger and Tim Thompson interview him to discuss the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies.
Listen in to learn from Robert about the current state of the industry and how a solid business development strategy can empower creative firms to thrive in new ways, and in spite of our increasingly competitive environment.
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Oct 12, 2016
Announcing Jumpstart with Joel Pilger
Joel Pilger is a consultant and industry influencer at RevThink. In this episode, Tim Thompson interviews Joel as together they announce Creative Studio Jumpstart, an accelerator program focused on helping the next generation of small, up-and-coming studios.
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Sep 26, 2016
The Six Reports | 1: Sales
Tim Thompson is the founder and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger interviews Tim to discuss how the 6 Reports help studios large and small solve issues proactively. Listen in to discover how to create tools that are so easy, that you always have accurate information thereby providing you with time to implement solutions before problems get out of control.
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Sep 20, 2016
Preparing for the Slow Season with Tim Thompson
Tim Thompson is the founder and Chief Revolution Thinker at RevThink. As a follow up to an article written by Tim on the RevThinking blog, Joel Pilger sat down with him to discuss how “Technology Follows Technique” and the first of the 6 Reports: the Sales Projections report. How can these reports help you slow down as an owner and relax – despite the ups and downs that are inevitable in any business?
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Sep 15, 2016
Examples of Why Small Studios Struggle with Joel Pilger
RevThink consultant Joel Pilger joins Tim Thompson to discuss real-world examples of why small studios struggle. Instead of growing your small studio – and your current problems along with it – we explore two habits to put into practice: The Three R’s and The Splits. We end with a quick overview of the new PromaxBDA Creative Entrepreneurs Conference on Sales coming up in October.
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Aug 9, 2016
Why Small Studios Struggle with Joel Pilger
RevThink consultant Joel Pilger is passionate about teaching the next generation of small studios in motion, animation and production.
Running a small studio – below $1 million in annual revenue – can be exhausting. But there are two key habits proven to consistently move small firms forward. In this episode, Joel discusses the hardships facing small production companies and motion design studios, and how they can grow into the next season.
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Jul 26, 2016
The Big Shift and What It Means to Agencies with Tricia Melton
Tricia Melton is a brand strategy and marketing consultant with a stellar pedigree as an executive in the TV/cable industry. In this episode, Joel Pilger and Tim Thompson interview Tricia as they discuss:
The Big Shift: thanks to the evolution of VOD and OTT, the viewer now owns the entire experience.
Despite the disruptions, for design and branding companies, “out of chaos, comes opportunity” But where are the opportunities?
Maybe you as an agency owner don’t have to have all the right answers. Maybe just start asking your clients the right questions?
When a need arises, how does your creative shop's brand – being narrowly positioned – influence whether or not the client calls you with a job? And if your brand is off, how do you get it back on track?
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Jul 18, 2016
Cannes and the Evolving Client/Agency Relationship with Andy Baker
Andy Baker is Senior Vice President and Global Creative Director at National Geographic Channel and Nat Geo WILD. Andy runs "The Client Blog" where he confesses, "We hire many people to help us with our print, TV and digital campaign materials. Which means that I am inevitably referred to as 'THE CLIENT.'"
In this episode, Joel Pilger interviews Andy who is fresh back from a trip to Cannes. They discuss where the industry is heading and how agencies and clients can come together to create the future of entertainment marketing.
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Jul 13, 2016
"Investing" in a Project with Tim Thompson
RevThink consultant Tim Thompson hates it when an owner says, "I'm going to invest in this project." We've all said it. But have we actually "invested," or simply "spent"? In this episode, Joel Pilger asks Tim Thompson this question as together we explore how we often deceive ourselves and ignore the realities of what it takes to run a successful creative firm.
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Jun 20, 2016
CATALYST Recap with Joel Pilger and Tim Thompson
RevThink consultants Tim Thompson and Joel Pilger recap the entire week of CATALYST – the first ever program at PromaxBDA: The Conference devoted to agency owners and their businesses – in just 15 minutes.
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May 31, 2016
The Secret Weapon with Coupe Studios
Scott Roche and Eric Singer at Coupe Studios are top-notch experts who leverage the power of music and sound to elevate their clients' creative. In this episode, Joel Pilger asks them "As you evolve your studio to create the New Value – beyond services to solutions – what does it look like?" One proven approach is to partner with killer outside experts to elevate your creative, your value offering and your business goals.
In this episode, Joel chats with Scott and Eric at Coupe Studios in Boulder, Colorado to ask them how creative firms can partner with other creative firms – a.k.a. "the dance" – to create even bigger and better results.
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May 15, 2016
Announcing CATALYST at PromaxBDA
RevThink consultants Joel Pilger and Tim Thompson discuss CATALYST: Creative Entrepreneurs, a new workshop designed specifically for agency owners and principals. CATALYST is coming to PromaxBDA: The Conference in New York.
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Apr 21, 2016
Preparing for a Big Live Action Shoot with Loretta Polizzi
Loretta Polizzi is a line producer par excellence. In this episode, Joel Pilger sits down with Loretta to discuss how to approach and produce a big live action shoot. Especially if it just so happens to be your first big shoot... ever. What do you do? You call in an expert.
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Apr 15, 2016
Your TV Show Doesn't Belong On TV with Patrick Jager
Patrick Jager is a content consultant at RevThink and Core. In this episode, Joel Pilger and Patrick answer the question, "I have this great idea for a TV show, now what?" You might be surprised by the answer: that your TV show doesn't belong on TV.
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Apr 13, 2016
Meet Tim Thompson part 2
Tim Thompson is a consultant and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger interviews RevThink's founder to learn about Tim’s early days in the industry – from working on the film titles for “Seven” to the launching of Imaginary Forces to the meteoric rise of Trailer Park – and the eventual shift to consulting his friends running creative firms.
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Mar 30, 2016
Meet Tim Thompson part 1
Tim Thompson is a consultant and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger interviews RevThink's founder to learn about Tim’s early days in the industry – from working on the film titles for “Seven” to the launching of Imaginary Forces to the meteoric rise of Trailer Park – and the eventual shift to consulting his friends running creative firms.
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Jan 25, 2016
The Commercial Director with Jordan Brady
Jordan Brady is a commercial director at production company Superlounge. In this episode, Joel Pilger discusses with Jordan how many production companies and motion design studios produce commercials... but do not fall into the classic "commercial production company" model. So what is a commercial production company? And how do directors work in that world?
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Dec 27, 2015
The Executive Producer Sales Process with Tim Thompson
Tim Thompson is a consultant and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger asks Tim the question: when your studio is ready to hire a full-time sales person (e.g., an Executive Producer), it’s an exciting time. You have visions of your new EP bringing in fresh clients with exciting projects and fat budgets.
Reality check: sales is difficult. And many salespeople – even the good ones – approach the job without knowing what really works. So how do you set up your EP for success? The key is to view sales not as a hope or even a skill, but as a system.
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