Retail Mashup
Retail Mashup
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Hosted by strategists DeAnn Campbell and Larry Leung, Retail Mashup is a lively discussion about retail customer experience trends, successes, and failures.
Available episodes
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Oldest first
4 days ago
How A New Mississippi Bill Negatively Hurts Its Citizens?
Mississippi recently approved a bill (HB401) that changes how car dealerships are operated. This podcast explores how the law impacts customer experience practices and consumer choices in purchasing electric vehicles in the future.
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Feb 20, 2023
Brand Refresh And Technology Automation
In this podcast episode, DeAnn and I will explore two new concepts: 1. How can brand refresh support or distract a brand, and 2. How can luxury brands use automation to make customers feel engaged and supported.
Find the transcript here: https://retail-mashup.com/brand-refresh-and-technology-automation-ep9
Find additional insights here: https://retail-mashup.com
Contact us for advertising, interview, and collaboration requests here: general@retail-mashup.com
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Feb 13, 2023
Taking Care of Customer Needs
In this podcast episode, DeAnn and I will explore two concepts: 1. How can Peloton generate more revenue growth by engaging its subscribers with software, and 2. Using Kohl's and Sephora's partnership as a case study on evaluating customers and their needs.
You find the transcript here: https://retail-mashup.com/taking-care-of-customer-needs-ep6/
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Feb 5, 2023
How To Treat Customers The Best That You Can?
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with self-checkout kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through big program changes.
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Dec 23, 2022
How Can Retailers Conquer Winter Storms With Better Customer Experience?
The 2022 holiday season will be remembered for a once-in-a-generation winter storm sweeping through North America. In a special edition of Retail Mashup the Podcast, Larry will discuss how retailers can better manage winter storm disruptions through customer experience.
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Dec 21, 2022
Brand Identity For The Better Part 2
Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation.
We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skills.
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Dec 15, 2022
Can Influencers and Social Media Platforms Hurt Brand Identity?
This episode focuses on how retailers should navigate around their brand identity through influencers, social media platforms, and backlashes. DeAnn Campbell and Larry Leung discuss how Twitter and Facebook's changes can impact brands. Additionally, brand ambassadors or even company founders can materially impact a brand if they do not act according to the retailers' values.
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Dec 2, 2022
Fall In Love With Pop-Up Experiences Part 2
The first Retail Mashup podcast episode had a great response. DeAnn and I decided to build on the discussion with Part 2 focusing on how music artists, entertainers, and other brands can prolong engagement with fun pop-up experiences.
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Oct 28, 2022
The Love For Music And The Ultimate Pop Up Experiences
In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
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