Beginner Maps
Beginner Maps
Mar 10, 2023
How Rahul went from 30% to 80% conversion rate for his community membership business
Play • 1 hr 14 min

Rahul Desai is the General Manager of the Chief of Staff Network - a community membership for Chiefs of Staff to network and learn from their peers in the industry.

He the person responsible for making this business profitable while delivering a great member experience. In the 6 months he has been in this role, he has already lead the team to take the conversion rate of interested applicants from 30% to 80%.

So if you are managing, building or planning to build a community membership business, you should continue listening.

We talk about -

00:00 Teaser
03:12 A peer support group for Chiefs of Staff
10:35 4-tiers of spend on communities
14:47 Getting member close rate from 30% of interested applicants to 80%
21:44 Nailing sales interviews by being process oriented
28:39 Need for laser focus as General Manager @ Chief of Staff Network
37:04 Routine Roulette
44:27 Selling Upslope as a solo-founder to get to his current job
52:28 How Rahul thrives as an introvert
56:03 Servant leadership
01:01:46 Building out the generalist side
01:06:19 Advice for 20 yo

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Links and Resources:

Chief of Staff Network -
Wayback Machine -
Amp It Up -
Stolen Focus -

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