A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with authentic, visual posts instead of sponsored ads.Influencer vs Micro-influencer
Markerly studied Instagram engagement and found a surprising trend: As an influencer's number of followers increases, their number of likes and comments from followers decreases.
In its analysis, Markerly determined the following:
In a recent study, Experticity learned micro-influencers have 22.2X more conversations than the typical Instagram users -- largely because they're passionate and knowledgeable about their particular interest area.How to work with Micro-influencers 1. Identify the right fit micro-influencers for your brand
Use platforms such as URpopular, Winkl, Pulpkey or blogger networks such as BlogAdda, Indiblogger to identify the right micro-influencers for your brand.2. Metrics
Collect relevant metrics such as Engagement Rate: https://phlanx.com/engagement-calculator or Audience Quality Score - HypeAuditor.com3. Establish a connect
Send out an email to schedule a call. Ask questions. Ask for past case studies & numbers. See what is their working model. Check for exclusivity in your niche (have you worked with any of our competitors)4. Send a Influencer brief