As of January 2019, the highest number of Facebook users is in India at 300 million users. The United States is a bit further behind at 210 million users. An overwhelming majority of Facebook users have accessed the network via tablet or smartphone. According to Statista, 96% access Facebook on mobile devices. Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business. 1 .Make the most of mobile Pre-populated forms means people can submit their contact information with ease, even on the small screen. 2. Reduce drop-offs: Our lead ads do most of the work of filling in contact forms, so people are more likely to complete them. 3. Find leads that matter: Reach the right people by pairing lead ads with our audience selection and optimisation products. 4. High quality leads: To get higher-quality leads, customise your forms to ask for the most important information first. 5. Integrate with your CRM: Newly generated leads can be synced directly with your CRM, so your sales team can take immediate action. 6. Multiple formats: Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.