E76 - Establishing India's Largest New-Age Consumer Brand w/boAt's Aman Gupta
Play • 48 min

In this Episode, I (@Jivraj Singh Sachar) speak with Aman Gupta, Co-Founder & CMO of boAt Lifestyle

boAt is one of India’s largest consumer brands, which has completely disrupted and transformed the global audio & wearables industry. Founded by Aman Gupta and Sameer Mehta in 2016, boAt was originally ruled out by a lot of critics citing reasons such as crowded market, competitive landscape, what not. However, history shaped up differently and boAt has gone on to become one of the most iconic brands of our time. The journey of boAt testifies to the incredible set of possibilities in the Indian consumer landscape and this chat with Aman, decodes how to get there. Through the episode we discuss -

1. (02:29) : Decoding Aman's Entrepreneurial Journey having started as a CA

2. (04:32) : Starting boAt - the 0 to 1 of the journey!

3. (06:28) : The deep insight to revolutionise the audio industry

4. (07:29) : boAt Product ideology ~ keeping the Consumer at the Centre!

5. (12:05) : Mastering brand building with boAt ~ doing the right things

6. (13:45) : Scaling the boAt-head Community 

7. (17:00) : Cultivating an Incredible culture ~ the secret behind the success of boAt // "do what you like"

8. (22:21) : Curating the early team v/s Establishing the senior leadership at scale

9. (25:53) : Learnings for building at Scale ~ keeping it simple 💯

10. (29:08) : Decoding what Funding means for a Founder

11. (31:26) : Making crucial company decisions ~ guided by ambition

12. (33:45) : Product Strategy - Launching at Scale for boAt

13. (36:31) : Prioritising & Decisions Making for Aman

14. (38:39) : The hyper-scaling journey for Aman along with boAt

15. (41:30) : How does external validation impact boAt and what truly keeps him going?

16. (45:10) : Final Learnings for the Founder Journey from Aman

17. (46:37) : Conclusion

Hope you liked the 76th Episode of the Indian Silicon Valley Podcast - Establishing India's Largest New-Age Consumer Brand!!

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