In this next episode of The Business Secret Podcast, we're introduced to our brand new Adviser Paul Diment as he chats to Keith Small. Keith has been in training and coaching for over 10 years specialising in high-level customer service and management development. He states that he loves understanding people's motivations and actions.  He is also a life and business coach and thrives on helping people achieve. In addition to all of this, Keith is also a Neuro-Linguistic Programmer. In this episode, Keith tells Paul why he thinks video is so important when marketing (but you have to know your audience first), why you shouldn't devalue yourself as a business owner, and why he took a month off in 2019 and headed to Florida.