Ruling Sports
Ruling Sports
Nov 14, 2023
55. Toni Breidinger - How This NASCAR Driver Used Social Media To Secure Top Sponsorships
Play • 21 min

Toni Breidinger is a trailblazing American racecar driver who has made significant strides in the world of motorsports. Toni is known not only for her speed on the track, but for breaking barriers in a traditionally male-dominated sport.

Starting her career in go-karting, she made history in 2016 as the first woman to win a United States Auto Club race. Today, she competes in the ARCA Menards Series and in 2023, became the first female, Arab-American to compete in NASCAR. Beyond success on the racetrack, Toni is creating a playbook for how to win in sport sponsorship. Early in her career, she has secured major deals, including with Victoria's Secret, Gatorade, Hot Wheels and Raising Cane's.

In this episode, Toni discusses:

  • How to use journaling as a goal setting method to achieve big goals
  • How her own journaling practice factored into her becoming a Victoria's Secret model and successful race car driver
  • Her strategize for using social media to grow her personal brand and secure sponsorships
  • How she utilizes social media to grow the impact of women's sports
  • How she selected her business advisors

Read Sports Business Journal's article on Toni's social media and brand prowess here.

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