In this episode, we talk to Liz Christo, a Partner at Stage 2 Capital, and a Go-To-Market expert. We talk about - - Transitioning from an operator to an investor: Liz Christo's journey and expertise in go-to-market strategies - Designing effective sales processes and building a professional sales team - Strategic marketing channel selection and the importance of founder-led sales - Segmenting roles in a go-to-market team and measuring performance - The implications of Product Led Growth (PLG) and the rise of software products that showcase the product on the company's website - Avoiding common mistakes in hiring and scaling up the team - The importance of transparency, effective people management, and co-founder compatibility - Evaluating startups for potential investment and the key factors considered - Two key changes needed in the startup and VC ecosystem: more funding for diverse founding teams and bringing down valuation expectations Subscribe to Liz's newsletter - https://dearstage2.substack.com/ Follow Liz on Twitter - https://twitter.com/elizabethjcain Hosted by Prashant Choubey - https://twitter.com/ChoubeySahab Subscribe to VC10X for more insightful episodes!