Stay Hungry - Marketing Podcast

Codebreak

Subscribe

Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry

Available episodes



Newest first

Oldest first

1 day ago

Mindset - Everything's Toxic

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way. KEY TAKEAWAYS The word toxic means something that is extremely harmful or unpleasant, in a pervasive or insidious way. That is not how the word is being used now. When someone disagrees with us, their views are not automatically toxic. Thinking everything is toxic, closes your mind. Not being ready to listen to others is bad for business. When you think everything is toxic you become hyper-sensitive and scared to put your head above the parapet e.g., use social media to grow your business. You can't always avoid exposing yourself to toxicity, especially in business. Be ready to handle toxic situations you can't avoid in a healthy way. Choose when and how you put your head above the parapet. Take responsibility, if someone is upsetting you, challenge them or stay away from them. If life feels like a grind, seek out the people that lift you up. Look after yourself physically and mentally. It helps to make you more resilient. BEST MOMENTS ‘My sensitivity to the situation was hindering me.’ ‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’ ‘For business owners, it is not always possible to avoid what is deemed toxicity.’ VALUABLE RESOURCES Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCES Can´t Hurt Me by David Goggins - https://www.amazon.co.uk/Cant-Hurt-Me-Master-Your/dp/B07KKMM4JX/ ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business. So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ See omnystudio.com/listener for privacy information.