Apr 24, 2022
Marketing: Sex, Lies & Influencer Marketing - with Pierre Cassuto
This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.
Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift.
KEY TAKEAWAYS
There are a lot of bandits operating in the field of influencer marketing.
It is not enough for an influencer to have lots of followers, likes, and comments. All of this can be falsified.
It is possible to work out who the fake influencers are and avoid them. Pierre explains how during the episode.
You need to understand whether the influencer is being followed by people that fit in with your aims and are doing so for the right reason.
Accessing the right influencers (creators) in a space, provides a valuable insight into the minds of your target customers.
The best influencers are creators. They will tailor your message and deliver it in an impactful way.
Create real relationships with your influencers. It is a two-way street.
Finding an influencer who would use your product or service even if they were not paid to promote it, is pure gold.
Network to connect with creators and influencers.
BEST MOMENTS
‘Influencer marketing is a convergence of the creative world and the media world. ´
‘20% of all social media accounts are fake.’
‘Understand who your potential influencers are.’
‘Creators are today´s disruptive entrepreneurs.’
VALUABLE RESOURCES
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
EPISODE RESOURCES
Website: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/
ABOUT THE GUEST
Pierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on a mission to improve the experience and success of running influencer campaigns for all parties involved. As the CCO for Humanz, Pierre also devotes his time and skills to the company's international expansion efforts.
Pierre started his career working for Ogilvy, a renowned global creative company, in its Paris and Johannesburg offices before being headhunted by multiple media companies to assist with their digital transformation. While working for these companies, Pierre also acted as a director for Zanews, an International Emmy award-winning satirical news show. He also designed, produced, and launched House of Cronies, an original political-based board game. Pierre graduated from the University of Cape Town with an MBA. He also serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.
Pierre is passionate about the creator economy and believes that creators are the true marketers of today and tomorrow. His reputation as a speaker and guest comes from his ability to vulgarize complicated concepts, making them relevant and easier to understand to a broader audience. He is well known for challenging preconceived notions and non-scientific opinions and overusing the expression “pardon my French.”
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
CONTACT THE HOSTS
Website - https://www.codebreak.co.uk/
LinkedIn - https://www.linkedin.com/company/codebreak
Podcast Description
Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.
So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
See omnystudio.com/listener for privacy information.