Laura Hutfless: Co-Founder FlyteVu
Play • 42 min

Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture.

In only four years under Laura’s leadership, FlyteVu has experienced 2230% revenue growth and was named to Adweek’s 2019 Top 100 Fastest Growing Agencies List with an impressive roster of clients including Bumble, Enterprise, Jack Daniel’s, Anheuser Busch, Victoria’s Secret PINK, Converse, Norwegian Cruise Line, Drybar, Spotify, and many others.

FlyteVu is known for creating first-of-its kind campaigns that give back to the community and/or change culture. Hutfless led Bumble’s very first Super Bowl commercial and campaign titled “The Ball is in Her Court” featuring Serena Williams with music by Rita Ora. The campaign was the first majority female-led creative team in Super Bowl history.

Other notable campaigns include Enterprise’s “Share the Code. Hit the Road” with OneRepublic, Bumble’s “Play x Play” with Tiffany Haddish, Jack Daniel’s Tennessee Apple launch hosted by Kesha, Bumble’s ‘Empowered by Bumble Bizz’ with Kacey Musgraves, Bebe Rexha, and Hayley Kiyoko, and a multi-year partnership between Norwegian Cruise Line and Kelly Clarkson.

FlyteVu’s campaigns have collectively earned multiple awards including three Gold and two Bronze Clio Awards, an Emmy Award, a GRAMMY Award, and Davey Awards.

In 2018 and 2019, Laura was named to Billboard’s Branding Power Player List, and to Billboard’s Country Power Player List in 2017, 2018 and 2019. She was also named to Billboard’s "40 under 40" power player list in 2012 and 2013 and the "30 under 30" list in 2010.  Additionally, Laura has been a featured speaker at Fortune’s Most Powerful Women’s Summit and NextGen Summit, Advertising Week, Billboard Touring Conference, Biz Bash, Who Knew: Women Who Rock, and has been covered in Ad Age, Adweek, Billboard, Forbes, and more.  Laura serves on Boards of the Country Music Association and The Onsite Foundation.

After experiencing the unexpected loss of a loved one due to substance abuse as a result of trauma, Laura’s philanthropic efforts have focused on mental health, substance abuse disorder, addiction, and trauma. Laura is currently leading efforts with The Onsite Foundation, as a Board Member, to develop a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that will provide tools, support, and a safe community for survivors of mass shootings to find hope and healing.  The first program is set to launch in March and will provide services, funded by full scholarships, to survivors across the nation regardless of gender, race, religion, sexual orientation, or socio-economic status.

To stay connected with your host, follow @thomas.ma7 on Instagram

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