Creating a successful brand is difficult, yet Trevor Crotts, Founder and President of BuddyBrands and CEO of Compel Commerce, has figured out the winning formula. Trevor joins us on this week's episode of Zen and the Art of Manufacturing to talk about all things manufacturing marketing.
Learn why his first trade show after founding Buddy Brands was a disaster yet it led to key insights. Discover how the brand yet again pivoted after lackluster sales, creating an opportunity in eCommerce that would prove to be the key to success.
Trevor walks listeners through effective eCommerce sales strategies as a direct-B2C company, positioning your brand in a way that captures the attention of potential customers, driving traffic to your website, and investing in employees that are going to encourage company growth and a great culture.
Featuring real-world strategies and lessons to learn from, Trevor explains the marketing strategies that work for manufacturers. Tune in!
If you would like to discuss more with Trevor, he can be contacted by email at firstname.lastname@example.org, on LinkedIn, Clubhouse, or through his one of two company websites: BuddyBrands, an award-winning pet product manufacturer, or Compel Commerce, an eCommerce digital consulting agency.
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