5 days ago
CX Interview Series with Leslie O’Flahavan - Masters of CX by Chattermill (Season 1, Ep. 7)
On this episode, we welcome E-Write’s founder and CEO, author, online writing expert, and a sought-after speaker, Leslie O'Flahavan!
This episode is all about the craft of writing and the psychological insights that turn writing into a CX superpower.
We discuss the following:
💥 How excellent customer experience is like an excellent romantic relationship
💥 What makes online writing different and how to become a better writer
💥 What defines “plain language” and frameworks to write clearly, candidly and elegantly to communicate with customers better
💥 How to unite people in your organisation, from the people that develop your brand’s voice - marketers and leadership - to the CX soldiers that communicate that brand on a daily basis.
💥 How front-line customer experience operators can better use and distribute your brand’s voice as a sales tactic
💥 How you can empathetically and authentically build, document and promote your brand’s voice
💥 What are the key ‘empathy’ killers within an organisation and what management can do to avoid them
We hope you enjoy this conversation :)