073: Personalization At Scale
Play • 51 min

It’s that time again--Season 3 of True Influence’s Accelerating Revenue Series is here! This is a series of transparent conversations with B2B industry leaders and subject matter experts on LinkedIn LIVE that will focus on the challenges B2B Marketing Practitioners are facing.


Mark Kilens is the VP of Content and Community at Drift where he leads the content, creative, events, and learning and development teams. He oversees Drift's content and education strategy, Drift Insider which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.


Mark Kilens: VP of Content & Community at Drift


Watch to learn the following:

- The importance of using intent data to personalize people’s experiences and strategies to try when first getting started.


- The significance of practicing your ABC’s (always be capturing) and understanding the art and science behind personalized content.


- Tips and suggestions regarding campaign development, intent data usage, and accurately testing personalized content and its performance.


Connect with Mark Kilens on LinkedIn: https://www.linkedin.com/in/markkilens/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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