#53 The Twitter Algorithm Unveiled – 10 ways to optimize your tweets for maximum visibility
Play • 17 min

On march 31, Twitter reveals some of its source code, including its recommendation algorithm. In this episode you learn how to optimize your tweets for maximum visibility.

Here a hot summary:

  1. Optimize for likes, then retweets, then replies
  2. Images & videos help
  3. Blue badge extends your reach
  4. Avoid external links
  5. Making up words or misspelling hurts
  6. You are clustered - posting outside your cluster will get you little visibility
  7. Mutes & unfollows hurt
  8. Misinformation ranks you down

Follow me for more content on how to do science communication on social media platforms (Twitter: @juliuswesche; Linkedin: Julius Wesche)


The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

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