Today, my guest is Stewart. Stewart is a third year student at Lancaster Univeristy in the UK who's passion for effective cross-cultural communication came after a back to back trip to Fiji and Iowa. Considering his home is Manchester, these two trips were a far-away reality from what he was used to and provided interesting and eventful examples of why culture is so important. Since then, Stewart has gone on to work with a team of 10 from 9 different cultures to create Context - a cross-cultural education tool that uses stories to educate on culture. The app is planned to launch in mid 2021.