Melissa Saucedo quitted her in-house position after 15 years in the corporate and investment banking industry, to start Beyond Law School® as a practical training created using the Design Thinking method, helping junior lawyers develop a set of practical skills to advance their careers in banking and corporate law, using information and communication technologies. Doing so, she found herself totally immersed in Design Thinking and got hooked by this innovation methodology.
The day she experienced an empathy exercise for her business using Design Thinking, putting herself in the shoes of her students to better understand their needs and perspectives, and she got a major Aha moment! She discovered how powerful and meaningful it could be to really care for her audience, something she was not used in the corporate world, where everything is very mechanical and very much cold-hearted. Since then she has read, educated and practiced Design thinking for law and this journey led her to create a boutique law firm with a fresh perspective, specialized in alternative legal services.
Now, at Innovativ Law, she provides alternative legal services to the business community and also aspiring legal innovators with everything they need using Legal Design. As an innovation centered organization, Melissa uses design-thinking methodologies to design creative solutions to legal and business problems. Creating touchpoints with clients based on trust, she is able to deliver innovative solutions and to keep her customers engaged with the creative process to work with her as a team.
Today, Melissa joins the podcast to share what she's learned on this journey: Empathy, Tolerance and Resilience. These are the three abilities she has learned on her journey to become a Legal Designer. She admits one of her biggest challenges as an entrepreneur and Legal Designer is to learn how to empathize with customer’s needs and objectives. But she found useful techniques and new ideas she's sharing on the Podcast, combining them with a deep understanding that the practice of law is undergoing a fundamental transformation, she is convinced the design of the future law must address these changing influences.
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Since we're all about community, you can also decide to share this journey with professionals from all around the world with our community inside the academy. For more information on our programs, visit legalcreatives.com - Enjoy listening to this new Episode of the Season 02 of the Legal Creatives Podcast!! Thanks for being a part of this!