Episode 11: How I discovered my creativity as a lawyer and used it with UX in business development & communication strategies, and to make law understandable! An Interview with Antonella Puntriano.
Play • 36 min

Antonella Puntriano didn't believe she was creative. When she learned about the Academy and started to learn Legal Design, she discovered about the UX - User experience and how she could use the Legal Design methodology to improve communications at the law firms, but also increase the accessibility of the law and actively contribute to the transformation of the legal sector - in a very creative way!

Now, at the law firm where she manages Business development and strategic communications, she uses the Legal Design methodology and channel her creativity to create communications centered on clients. She is key in making communications clear and actionable to increase client engagement and business development.

Today, Antonella joins the podcast to share the story of how she found her creativity and got to focus on UX - User Experience, to bridge these two concepts that led her to innovate beyond the law firm, by starting the project of her life-time, redesigning the constitution in her country.

Be sure to share this first Episode of this new Podcast Series with a colleague or a friend! The best way to learn is to share! Sharing your insights from listening to the episodes is key to maximize your learning and to implement new strategies. You can also join our Community inside the Academy to share this journey with professionals from all around the world. You're always welcomed ;) Enjoy listening to this new Series!

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